_____ Article Marketing _____

Google’s new custom intent audiences and you

Columnist Allen Finn shares his thoughts on Google’s new custom intent audiences before diving into how you can add them to your Display campaigns. Please visit Marketing Land for the full article.

Twitter will now display view counts for all videos, including ads

For videos that brands post organically and also run as ads, Twitter will show the combined organic and paid view counts. Please visit Marketing Land for the full article.

Twitter broadens its AMP support to include analytics

Twitter says the new AMP analytics feature will help distinguish page views happening on Twitter versus organic page views. Please visit Marketing Land for the full article.

Reddit now lets brands publish to subreddits, manage private messages thru Sprinklr

Sprinklr’s integration with Reddit marks the first time that brands are able to publish to Reddit through a third-party social marketing platform. Please visit Marketing Land for the full article.

How to nurture new vs. existing leads

Now that you’ve got your leads lined up, what’s next? Contributor Seth Price discusses how to segment brand-new from already existing leads so that you can build on those relationships and ultimately close more sales. Please visit Marketing Land for the full article.

_____ Blogging _____

4 Tips to Build Your Online Business through Blogging

I filmed a video with my friend Alonzo Pichardo about how to build your online business through blogging. This video has already generated over 2,500 views in a few hours so it’s gaining traction quickly. Click the play button to watch it. I want to flesh out some of the points we made in the video to drill home what it takes to build your business online through blogging. 1: Be Honest Be … [Read More...]

220: What You Should Include in Your Email Newsletters

What You Should Include in Your Email Newsletters (and Answers to 4 FAQs About Email) Do you email your blog readers regularly? Maybe you put ‘set up email newsletter’ on your ‘someday’ list ages ago, but still haven’t done it. Or maybe you have a newsletter list, but you haven’t sent one in months. You might think it’s optional – something you can do once you’ve finished everything else on … [Read More...]

1 Successful Blogging Lesson from Snow Salting in NYC

I just walked around New York City after some steady snow. OK; I slid around New York City after some steady snow. Most folks did an OK job salting their sidewalks. Some did not. Far from being a post dealing with snow removal etiquette, I spotted a neat analogy between blogging and snow salting. The Solution, Burns and Stains Slippery, snowy, slushy sidewalks are dangerous to traverse. I almost … [Read More...]

Are You Struggling to Find Clients for Your Blog Coaching Business?

Blog coaching is a lucrative, enjoyable income stream for any aspiring blogger. If you are helping people blog through your blog posts why not offer premium services designed to solve your reader’s problems? This stream is rewarding but challenging to work for most bloggers. Many of us have or had mental blocks concerning our abilities to successfully coach folks. Few bloggers develop the … [Read More...]

Academy Pro: A WordPress Theme for Online Courses and Membership Sites

Introducing Academy Pro … the theme for online course creators, membership site owners, and educational content marketers. Academy Pro is the latest premium theme from StudioPress, designed specifically for people in the business of online content and community. Read on to discover all the features and benefits you get with this theme, and how it Read More... The post Academy Pro: A … [Read More...]

_____ Business Opportunities _____

How to Earn Money from the Internet

There are many people that make money from the Internet and many others who want to know how they do it! It can seem like a really easy way to make money, doing it from home with just a computer and the Internet to get started. However, it may not be as easy as you […] … [Read More...]

Bitcoin for Beginners: 3 Things to Know Before You Invest

Investing is not for the weak and impatient. If you know you can put money into an investment vehicle and not look at it for a few years, you might be a good candidate. If you panic and use your money emotionally, you might have a bad time. On top of this, you should be […] … [Read More...]

The Top 7 Money Excuses That Hold You Back From Financial Independence

One of the greatest obstacles we have to truly achieving financial independence are the money excuses we make for ourselves. I love to talk to people about money!  Yet I can’t help but notice how many times a conversation ends in “I could never do” or “why that will never work for me”. These excuses are the lies we tell ourselves to make it seem better when we’re not where we want to be with our … [Read More...]

Methods of Making Money Online

There are many different ways of making money online. The one that you choose can very much depend on what you would like to so and what skills you have. It is good to research the different ways of making money and then you can decide which you think will be the most suitable one […] … [Read More...]

_____ Converting Techniques _____

Tripwire Marketing: From Bankruptcy to Over 1 Million Dollars in Profits in One Year

In 2015, 9-figure apparel retailer Karmaloop.com filed for bankruptcy. The company had been bleeding cash, losing six figures per month. That summer a private equity fund acquired the assets of the company. They brought me in as CMO. Within three months all marketing KPIs had improved. Within a year-and-a-half the PE fund sold the company to a strategic buyer. That’s a rapid turnaround. Many … [Read More...]

Overcoming Doubt, Battling the Busy Trap, and Enhancing Life — M. Sanjayan

“The messenger matters as much as the message.” – M. Sanjayan M. Sanjayan (@msanjayan) is a global conservation scientist specializing in how nature preserves and enhances human life. He serves as CEO for Conservation International, having joined CI in 2014 as executive vice president and senior scientist. He has led several key divisions including Oceans, Science, Development, … [Read More...]

The Paid Media Cube: A Framework to Clarify and Communicate Your PPC Strategy

Imagine you’re a PPC marketer working at a retailer specializing in hip, junk food clothing. Your clever use of paid spend made the Bacon Strips Crew Neck an all time best seller, nice work! Pictured: the highly successful Bacon Strips crew neck (via Getonfleek) Then, let’s say you get a new VP of Marketing, and in your first meeting together she asks you to explain your PPC strategy and … [Read More...]

The Answers to My Favorite Questions

“You are the average of the 5 people you spend the most time with.” – Jim Rohn This is an unusual episode. Instead of the typical interview format where I ask other people questions, I did what thousands of you have requested; I answered the 11 questions that are the foundation of Tribe of Mentors (and add in a few bonus answers). From beliefs that have changed my life to how I … [Read More...]

_____ Earning Money _____

Blended Family Relationships

So, you have met the man or woman of your dreams. You have been on quite a few dates with them and you are both thinking that you are ready to take things to the next level and start spending more quality time together. But, you both have one problem … [Read More...]

Getting The Most Out Of Your Video Game Experience With These Great Tips

Video games sure have come a long way from the big, bulky machines you used to slip a quarter into for a few minutes of play. They now help educate the world, not just keep it entertained. To learn more about video games and how to get the most out … [Read More...]

Coping Strategies – Personal Development Tips And Tricks

Personal development is easily considered a key to personal happiness. Those who are happy with their lives and themselves as an individual are more likely to live longer and be healthier. There are many simple ways to find yourself, work on yourself … [Read More...]

_____ Entrepreneurship _____

Steve Jobs Shares the Secrets to Successful Team Leadership in This Throwback Video

The Apple co-founder reveals what he really thinks about professional managers … [Read More...]

13 Things You Need to Know About Bitcoin

The cryptocurrency has had a tumultuous existence so far. … [Read More...]

How Millennials Can Reach Financial Freedom

Ever heard of this thing called passive income? … [Read More...]

_____ Mobile Marketing _____

Top 3 tips to push Black Friday email engagement

All indications are that this year's holiday shopping season will be bigger and better than last year. Data from RetailMeNot's recent forecast survey predicts a 47% increase in consumer spending over Black Friday weekend compared to the same period … [Read More...]

Expert cites video as key to engagement

Digital video is growing to be a key part of the online marketing pie. Consumers are streaming for entertainment, news, and, yes, product and brand information. This is what marketers need to know to connect. … [Read More...]

Solid start to 2017 holiday season, how marketers can prep

Adobe has released initial findings for the 2017 holiday shopping season - and if the season continues, marketers will have a merry Christmas, indeed. According to Adobe's data the US Veteran's Day weekend shopping totals topped $1.3 billion, a 9% … [Read More...]

Top 4 email trends to incorporate now

Email may be the grandfather of digital marketing, but it continues to be a big hitter. Email, also, continues to evolve, making it important for marketers to evolve, too. Here are 4 trends changing email now, and how marketers can use them. … [Read More...]

_____ Resources _____

What Converts Better: $1,499 or $1499? Or in other words, COMMA or NO COMMA? Science says…

So, you want to know what converts better? $1,499 or $1499? Or in other words, you want to know if a comma impacts the way people perceive your price? Well… Here’s how selling works: First, you make an offer. Then, potential buyers look at the VALUE and the PRICE of your offer. And they compare the two: If the value is greater than the price, they buy. If the value is lower than the … [Read More...]

How to Deal with Surprise Bills and Charges

The rainy day fund, a separate savings account that is supposed to be left ignored and untouched, is intended to give you a buffer until something terrible happens, after all, it is important to plan for the future. This can be anything from surprise medical bills, an unfortunate traffic accident, or a breakdown of utilities like ovens, washing machines, water heaters, and the like. There are … [Read More...]

“Help! When I negotiate, should I make the first offer?” Science reveals the answer…

So, I remember when I tried to sell someone one of my older, high quality domain names. At the start of the negotiation process, we were at a standoff… Should I make the first offer? Or should he? We traded several emails. None of us crossed the line. He wouldn’t tell me what he wanted to pay and I wouldn’t tell him my price. Me: “So, what range are you looking at?” Him: “I’m not even sure … [Read More...]

_____ Saving Money _____

Complete Debt Freedom – 3 Years In!! What’s It Like??

“I want a divorce”Those words barreled toward me like a hundred ton freight train. They struck me, pushed me backwards into the wall and I slunk down to the floor like someone having a heart attack. Never before had I heard these words and never did I think something could hit me with so much force as this.From then on, my life was changed forever.Complete Debt Freedom – 3 Years … [Read More...]

3 Simple Steps for Opening a Business Bank Account as an LLC

In recent months I’ve been on a mission to make my business legit. In my last post I talked about becoming an LLC and operating as a single-member business owner. Today, I’m excited to talk about out opening my first official business checking account! In the past I’ve had personal bank accounts with a DBA (Doing Business As) where I deposited freelance income and was using my personal Social … [Read More...]

Why Some Economists Say You Should Give Cash Instead of Gifts

If Christmas shopping gives you the blues, and you labor over the thought of selecting the best gifts to no avail, you now have permission to stop. That's right. "Scroogenomics" may provide the peace of mind you seek during this festive, gift-giving season. In this retelling of Charles... … [Read More...]