Exults Expert Analysis of Google Parent Alphabet’s Latest Quarterly Earnings – Benzinga

AM-onlineExults Expert Analysis of Google Parent Alphabet's Latest Quarterly EarningsBenzingaWhen a company has a mobile responsive website, this also enables users to engage more effectively with their advertisers across any device. Since Google has accounted for 77% of U.S. online advertising in 2016, Hoffman says, "Advertising and marketing ...Guest opinion: Inside Google - why … [Read more...]

AppNexus leads adtech consortium to enable ‘people -based marketing’ rivaling Facebook and Google’s duopoly – The Drum

The DrumAppNexus leads adtech consortium to enable 'people -based marketing' rivaling Facebook and Google's duopolyThe DrumSuch a move will likely prove media planners and buyers divesting their online media spend away from 'the duopoly' of Google and Facebook (both on whom account for 20% of all media spend), thus increasing competition in the digital media market.AppNexus CEO … [Read more...]

Axel Springer signs deal with AppNexus which could mean ditching Google – MobileMarketing Magazine

MobileMarketing MagazineAxel Springer signs deal with AppNexus which could mean ditching GoogleMobileMarketing Magazine“We are seeing great potential from a more intense collaboration between Axel Springer's many digital offerings,” said Andreas Wiele, president of marketing and classified ad models at Axel Springer. ... It's part of our commitment to building a better ...and more … [Read more...]

Exults Expert Analysis of Google Parent Alphabet’s Latest Quarterly Earnings – PR Web (press release)

AM-onlineExults Expert Analysis of Google Parent Alphabet's Latest Quarterly EarningsPR Web (press release)When a company has a mobile responsive website, this also enables users to engage more effectively with their advertisers across any device. Since Google has accounted for 77% of U.S. online advertising in 2016, Hoffman says, “Advertising and marketing ...Guest opinion: Inside Google - … [Read more...]

Cyberset to Host Digital Marketing Boot Camp in Partnership with Google – PR Web (press release)

PR Web (press release)Cyberset to Host Digital Marketing Boot Camp in Partnership with GooglePR Web (press release)Los Angeles based digital marketing agency Cyberset has teamed up with Google to celebrate National Small Business Week (April 30-May 6) with a free digital marketing boot camp. The boot camp is being held today, March 3, from ... The firm's team is ...and more » Article by … [Read more...]

Google and Facebook account for 20 per cent of all global media ad spend – MobileMarketing Magazine

MobileMarketing MagazineGoogle and Facebook account for 20 per cent of all global media ad spendMobileMarketing MagazineInternet giants Google and Facebook accounted for 20 per cent of global ad expenditure across all media in 2016, capturing 64 per cent of all growth in global ad spend between them from 2012 to 2016. In a ranking of the top 30 global media owners based ...and more … [Read more...]

US tech companies show might on how we shop and search – The Star Online

The Star OnlineUS tech companies show might on how we shop and searchThe Star OnlineInternet retail giant: Amazon's revenue soared as shoppers favoured it over brick-and-mortar stores, while Google parent Alphabet reported a surging quarterly profit that highlighted the ubiquity of its search advertising business - especially on ...and more » Article by google news internet marketing - … [Read more...]

Online Marketing Truth or Dare – AdAge.com (blog)

AdAge.com (blog)Online Marketing Truth or DareAdAge.com (blog)The world of online marketing now resembles a tremendous game of advertising truth or dare. For a long time, marketers took the ... In recent weeks, major marketers pulled advertising from Google sites, including YouTube. Companies leading the exodus ... Article by google news internet marketing - Google News. Read entire story here. … [Read more...]

Meet Shopsy, Google for online shopping in Pakistan – TechJuice (press release) (blog)

TechJuice (press release) (blog)Meet Shopsy, Google for online shopping in PakistanTechJuice (press release) (blog)The international e-commerce market is one of the most rapidly proliferating ones. Pakistan is at pace with the rest of the world with budding e-commerce stores and the public's increasing inclination towards online shopping. Last year's Black Friday ... Article by google … [Read more...]

Publishers hail Google’s introduction of ad-blocker in Chrome – ETBrandEquity.com

ETBrandEquity.comPublishers hail Google's introduction of ad-blocker in ChromeETBrandEquity.comPublishers hail Google's introduction of ad-blocker in Chrome Google is preparing to introduce an ad-blocker to Chrome browser despite fears that it would hit their online advertising revenues -- a move that has been hailed by publishers in the US and ...and more » Article by google news … [Read more...]

B2B video marketing turns your CRO into your BFF (VB Live) – VentureBeat

VentureBeatB2B video marketing turns your CRO into your BFF (VB Live)VentureBeatSocial integration, investments by internet giants like Google and Facebook, and vanishing-to-a-point attention spans has made video marketing one of those trends that is actually never going anywhere — so you need to get good at it, fast. But you're ...and more » Article by google news internet marketing - … [Read more...]

Google Home UK review: For all its potential, still mostly an early adopter gadget – Android Central

Android CentralGoogle Home UK review: For all its potential, still mostly an early adopter gadgetAndroid CentralAnd that's to say nothing of the variety in tastes and services among people who are in the market for a connected speaker with internet-driven intelligence. In the UK, Google Home makes its debut a good six months after Amazon's Echo series. That ...and more » Article by … [Read more...]

7 Marketing Best Practices for IP Law Firms – IPWatchdog.com

IPWatchdog.com7 Marketing Best Practices for IP Law FirmsIPWatchdog.comFor 2017, Beymour recommends that IP practitioners establish their free Google My Business listing and invest in SEO for their websites to rank in local search results. Factors to consider include backlinks to your site from ... As an example ... Article by google news internet marketing - Google News. Read entire story here. … [Read more...]

U.S. Tech’s Self-Feeding Digital Money Machine on Show This Week – Bloomberg

BloombergU.S. Tech's Self-Feeding Digital Money Machine on Show This WeekBloomberg"There's that feedback loop." For advertisers, Google's large online audience makes it one of the first places to go to run online marketing campaigns. The other is Facebook. Merkle client spending on Facebook ads was up 71 percent in the first quarter ...and more » Article by google news … [Read more...]

Google, Kaduna government empower 5000 youth with digital internet skills – Guardian (blog)

Guardian (blog)Google, Kaduna government empower 5000 youth with digital internet skillsGuardian (blog)Ini-Ima added: “On successful completion of the training, the beneficiaries are expected to create online platforms for the remaining 93 per cent of SMEs in the country. We will teach them all they need to know about online affiliate marketing and how ... Article by google news internet … [Read more...]

Google Australia’s tax bill doubled last year — and the ATO is still chasing them – Business Insider Australia

Business Insider AustraliaGoogle Australia's tax bill doubled last year -- and the ATO is still chasing themBusiness Insider AustraliaInternet conglomerate Google has more than doubled its Australian revenue and profit, resulting in a doubling of its local tax bill, after the so-called 'Google Tax' was brought in January last year. The financial results for Google Australia, filed on … [Read more...]

6 Things You Must Do Before You Ever Accept Guest Posts – Search Engine Journal

Search Engine Journal6 Things You Must Do Before You Ever Accept Guest PostsSearch Engine JournalGuest posting can be an incredibly valuable marketing tactic. For most, guest posting is all about publishing your content on other websites. However, there is also a big opportunity when you allow others to guest post on your website. Accepting guest ... Article by google news internet marketing - … [Read more...]

How to Build Your Online Reputation – Entrepreneur

EntrepreneurHow to Build Your Online ReputationEntrepreneurIf you're not familiar with the world of digital marketing, there's a chance you don't think that online reviews are all that important. But, ever since Google decided that online reviews mattered, they've been a major factor in determining the online ... Article by google news internet marketing - Google News. Read entire … [Read more...]

Facebook and Google fell victim to $100m phishing scam – MobileMarketing Magazine

MobileMarketing MagazineFacebook and Google fell victim to $100m phishing scamMobileMarketing MagazineLast month, the US Department of Justice announced the arrest of a Lithuanian man for the theft of more than $100m from 'two US-based internet companies'. It has now been revealed that those two companies were Facebook and Google, as a Fortune ...and more » Article by google news … [Read more...]

Online Marketing – Using Squidoo Marketing As An Internet Marketing Tool – JOSIC – Digital Intelligence

JOSIC - Digital IntelligenceOnline Marketing – Using Squidoo Marketing As An Internet Marketing ToolJOSIC - Digital IntelligenceSquidoo.com is the internet marketers greatest tool. Google loves squidoo, and all internet marketers should know that whatever Google loves, Google should get. Squidoo accounts can beat out your keyword competition and just dominate your keyword. Article by google news … [Read more...]

Google could add its own ad blocker to the Chrome browser – SmartCompany.com.au

SmartCompany.com.auGoogle could add its own ad blocker to the Chrome browserSmartCompany.com.auDespite advertising being one of its main revenue drivers, tech giant Google is reportedly looking at implementing its own ad blocking software in the popular Google Chrome browser, with hopes the move could improve the quality of ads found online.and more » Article by google news internet … [Read more...]

Google launches free web training at Digital Garage in Sheffield – The Star

The StarGoogle launches free web training at Digital Garage in SheffieldThe StarGoogle EMEA's vice president of marketing Torsten Schuppe said: "In the digital age, a basic understanding of how the online world works is useful; and when it comes to business, it's essential. "We are here to ensure everyone in Sheffield has access ...and more » Article by google news … [Read more...]

Park in Digital Garage – The Slovak Spectator

The Slovak SpectatorPark in Digital GarageThe Slovak Spectator“Many successful companies started in the 'garage' and that was the inspiration for us when creating the name,” said Michal Zachar, the marketing manager of Google for the Czech Republic and Slovakia, as quoted by Androidportal. “We will be glad if our ... Article by google news internet marketing - Google News. Read entire … [Read more...]

Alphabet’s stock price reaches new highs as Google posts strong earnings – The Verge

The VergeAlphabet's stock price reaches new highs as Google posts strong earningsThe Verge... annual report yesterday on the state of the digital ad market. The numbers looked stunning for Google and Facebook, not so rosy for everyone else. ... YouTube had a rocky quarter in the press after reports surfaced about offensive video content ...Google parent Alphabet's profit up 29% on strong … [Read more...]