220: What You Should Include in Your Email Newsletters

What You Should Include in Your Email Newsletters (and Answers to 4 FAQs About Email) Do you email your blog readers regularly? Maybe you put ‘set up email newsletter’ on your ‘someday’ list ages ago, but still haven’t done it. Or maybe you have a newsletter list, but you haven’t sent one in months. You might think it’s optional – something you can do once you’ve finished everything else on … [Read more...]

How to Use Lists Effectively in Your Blog Posts

I expect you’re already familiar with the ‘list post’. Even if you’ve never written one, you’ll have read plenty – such as Nicole Avery’s recent post on 5 Tips to Help You Consume Content More Productively. Some sites, including List 25, publish nothing but list posts. But lists can be useful in any post. Even if they form only a small part of the post, they can still be a crucial tool in making … [Read more...]

219: I’d like to Feature YOU on the ProBlogger Podcast

An Invitation for YOU to Be Featured on the ProBlogger Podcast Today’s podcast is a little different. It’s an invitation for YOU to be featured in an upcoming episode of the ProBlogger podcast. Early next year we’ll be releasing a brand new free course for bloggers to help them launch their blogs. And in the lead up we want to feature stories and tips from ProBlogger listeners and … [Read more...]

Case Study: The 30-Minute Habit That Transformed Kelly’s Blog

Today on the blog we have a case study from one of our readers. Or rather one of our podcast listeners, as it was a tip in a particular podcast that spurred on today’s guest author to make some significant changes to her blog over the course of a year. I hope you enjoy Kelly Dunning’s story, and her insights and advice on how she has made the most of one simple habit to banish the guilt of not … [Read more...]

218: How to Set Smart Blogging Goals for the New Year

Using the SMART Approach to Set Your Blogging Goals for 2018   It’s that time of year where many of us are reviewing the year gone by and setting our blogging goals for 2018. Goal setting is really important in any venture. Without goals, your actions tend to be aimless and random. By setting something specific to aim at, you’ll  be motivated and more focused in your efforts. A lot has been … [Read more...]

ProBlogger Guide to Black Friday and Cyber Monday Deals for Bloggers

Whether you’re celebrating Thanksgiving or not, for many the frenzied sale activity on the weekend following Thanksgiving - from Black Friday to Cyber Monday - does present a great opportunity to take advantage of some incredible deals on things that will be useful to you and your blog.As bloggers it’s a good time to reflect and take stock of 2017, and also to make plans for 2018. Some of these … [Read more...]

217: 4 Things to Consider When Choosing a Domain Name

4 Things to Consider When Choosing a Domain Name for Your Blog This episode is perfect for anyone who’s preparing and planning their first blog, as well as those thinking about starting a second blog. Today I’m talking about what to consider when naming your blog and choosing a domain name for it. I’ll share four things to consider when choosing a domain name. You want one … [Read more...]

216: How to Create a Style Guide for Your Blog (and Why You Should)

How and Why You Should Create Style Guides for Your Blog In today’s episode, I talk about style guides for blogs – why they’re important, and what elements you should include in yours. Links and Resources for How to Create a Style Guide for Your Blog AP Stylebook The Chicago Manual of Style Virtual Tickets Facebook group Further Reading and Listening for How to Create a Style Guide for … [Read more...]

Community Discussion: How Do You Survey Your Readers?

As the end of the year nears, you might be thinking about plans for your blogging in 2018. One thing that will help inform that is a reader survey. On both ProBlogger and Digital Photography school I do an annual survey, usually around November. As we plan our surveys, I thought I’d share some of the types of questions you can ask and give you a chance to share some of the survey techniques that … [Read more...]

Why You’re Not in the Content Business (and Why That’s a Good Thing)

Originally posted as a Facebook update from FinCon in Dallas (video below) In my opening keynote at FinCon I challenged the attendees to think about how their blog, podcast and video content could potentially be changing people’s lives. You see, many of us see ourselves as being in the ‘content business’. But I think it’s better if we start seeing ourselves as being in the ‘transformation … [Read more...]

9 Ways Influencer Outreach Can Help You and Your Blog

Here on ProBlogger, we have a lot of tips on influencer outreach – how to reach out to influencers and pitch to them. Here are just a few of the resources we have available: How to Approach Influencers in Your Niche (podcast episode) How to Grow Your Blog by Interviewing Influencers 7 Powerful Non-SEO Reasons to Try Guest Posting But in this blog post I want to talk about why you should do … [Read more...]

How to Create a Reader Avatar for Your Blog

For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful.To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog. Describe them in as much detail as you can – who they are, … [Read more...]

215: Simplify Your Business and Make More Money Blogging

Ways You Can Simplify Your Business and Increase Your Blogging Profitability Today, I want to share two big lessons I learned this year at our Australian ProBlogger events. They were lessons I think apply to many aspects of blogging and online business. It’s all about simplifying what you do while making more profit. I’m heading to Dallas for our Success Incubator event and to speak at FinCon in … [Read more...]

214: 4 Realities of Blogging All Bloggers Need to Talk About

4 Difficult Realities All Bloggers Face During a conference last year I was invited to have dinner with three other bloggers who had all been blogging for 5-10 years and were now doing it full-time. It was a fun dinner, and we covered a lot of ground in terms of conversation. But during dessert the conversation got a little deeper as one of them began to share how they were struggling with their … [Read more...]

212: 7 More Evergreen Content Ideas for Your Blog

Evergreen Content Ideas for Bloggers: Part 2 Today I want to talk about evergreen content, and want to suggest seven more types of evergreen content you might like to try on your blog. This episode is essentially part two of what I started in episode 209, where I suggested the first seven types of evergreen content. But whether you listen to this one first and then that one, or listen to that one … [Read more...]

205: 5 Obstacles Bloggers Face (And How to Get Over Them)

How to Overcome 5 Blogger Obstacles As I record this, I’m just home from our first ProBlogger event of the year in Brisbane and am preparing for our next one in the coming days in Melbourne. The Brisbane event was really worthwhile. We heard from Pat Flynn, Jadah Sellner, James Schramko, Kelly Exeter, Shayne Tilley and Laney Galligan and had a couple of days of great teaching and inspiration … [Read more...]

7 Common Newsletter Problems Solved

Over the past few weeks, we’ve looked at why email newsletters are so important, what your email newsletter might look like, and how to choose the right service for you. So is your newsletter up and running yet? If the answer is “Yes”, is it working as well as you’d like? If not, then read on. I know a lot of bloggers find newsletters a bit daunting. And there are some really common problems that … [Read more...]

211: Creating a Successful Podcast – Advice from Pat Flynn

Advice from Pat Flynn on How to Create a Successful Podcast Today I have a treat for anyone who has ever considered starting a podcast (or already has one), because I’ve just finished a Skype call with Pat Flynn about the art of podcasting.   As I’ve mentioned in the past, Pat’s teaching on podcasting is the number one thing that helped me as I was starting the ProBlogger podcast two years … [Read more...]

What you Missed Last Week at ProBlogger Evolve

Opening keynote at this year’s ProBlogger Evolve event. Photo credit Grace Henley Photography. ProBlogger training events have been something I’ve been running for bloggers here in Australia (and the region) since 2010. They started that first year with a hastily arranged event (in just a few weeks) for 120 bloggers who crammed themselves into a little suburban hotel here in Melbourne. … [Read more...]

206: Personal Brands vs Business Brands for Blogs

Is There a Right Way to Brand Your Blog? I’m just back from our Aussie Problogger training events where we ran masterminds with around 40 bloggers per city. In those days speakers spent time with small groups of attendees in round table discussions where attendees could ask us any question they liked. One of the questions that I got asked repeatedly through both masterminds was around whether it … [Read more...]

Comparing Email Service Providers for Bloggers

This is the third post in our Email Newsletter Series. One major sticking point for most bloggers who are setting up a newsletter is deciding what email service to use. There are lots of different, competing, options out there, and there’s no one perfect solution. Just in case you were thinking about it … don’t try to run a newsletter by emailing everyone through your regular email client, … [Read more...]

210: Launching a Blog: How Many Posts Do You Need?

How Many Live Posts Do You Need When You Launch Your Blog Today, I want to answer a question almost every blogger asks when they start blogging: How many posts should I have live before I launch my blog? It’s a common question I get, and while I’ve mentioned a few approaches in other episodes today I’m tackling the topic specifically. So if you’re starting a blog for the first time, … [Read more...]

207: Smartphone and Tablet Apps for Bloggers

Blogger Apps for Smartphone and Tablet Today, I want to take you on a tour of my iPhone and iPad, and talk about the apps I use most in my blogging and online business activities. One of the biggest changes that has happened in my blogging since I began back in 2002 is the technology I use. In the early days it was all done purely through my old desktop PC (and by old I mean really old) and via … [Read more...]

How To Achieve Your Goals – Hint #1

Friend – ‘Darren, I never seem to reach any of my goals.’ Darren – ‘What are your Goals?’ Friend – ‘…ummm….. ‘ Darren – ‘Do you have any goals?’ Friend – ‘Yes – at the start of the year I worked some out’ Darren – ‘So what are your goals?’ Friend – … [Read more...]