Google’s New Long Snippets, Influencer Disclosure Guidelines, How to Build Links in 2018, Speedlink 50:2017

Hi everyone, hope you all had a great and productive week. Snippets and meta descriptions have brand-new character limits, and it’s a big change for Google and SEOs alike. Learn about what’s new, when it changed, and what it all means for SEO in this edition of Whiteboard Friday video below. What Do Google’s New, Longer Snippets Mean for SEO? Influencer Disclosure Guidelines: … [Read more...]

Ways To Prevent Intellectual Property Theft

Intellectual property, or IP, is a major driver of today’s economy. IP comes in the form of websites, blogs, software, and even logos. Since much of IP is locked up in the thoughts and ideas behind the website, software, or graphic, the final product is intangible. That means it isn’t possible to pick up IP and hold onto it with your hands. That intangibility and the difficulty in … [Read more...]

3 Tips for Managing Client Invoices

Running a business means collecting money from your customers. The time-honored way of collecting payment is through invoicing customers with a detailed list of the products or services you provided. It’s a necessary part of your bookkeeping if you’re going to keep money flowing in. But if bookkeeping isn’t your strong point or you don’t have much time to balance your … [Read more...]

Content Flow to Maximize SEO, Changing Article Dates (safe or risky), Optimizing a YouTube Channel, Speedlink 49:2017

Hi everyone, hope you all had a great and productive week. Controlling and improving the flow of your on-site content can actually help your SEO. What’s the best way to capitalize on the opportunity present in your page design? In Rand’s Whiteboard Friday video below, he covers the questions you need to ask (and answer) and the goals you should strive for in today’s Whiteboard … [Read more...]

Online Tools That Bloggers Can Have At Their Disposal

Top 5 useful online tools for bloggers Move over magazines, blogs are here to stay! From literature to travel to food and lifestyle, the average millennial’s life is empty without following up on their favourite blogs. What’s not to like? They are basically first-hand compact accounts that involve tutorials, reviews, opinions, and the like. There’s something available for … [Read more...]

Targeting Competitors Keywords, Semantic HTML5 for Content Writers, Google Chrome Extensions for SM Marketers, Speedlink 48:2017

Hi everyone, hope you all had a great and productive week. You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In Rand’s Whiteboard Friday video below, he shares his recommended process for understanding your funnel, identifying the right competitors to … [Read more...]

The Essential WordPress Website Maintenance Guide For All Businesses [Infographic]

There is no denying the fact that WordPress is an awesome CMS to build your website with. It is reliable, SEO friendly, flexible and provides you with tonnes of plugins that helps to improve and secure your website. However, once you have built a website, taking care of its upkeep and management is extremely important if you don’t want your years of hard work to go to waste. Website … [Read more...]

Paid Ads Influence Organic Results, Optimize Retargeting Ad Campaigns, Content GAP Analysis, Speedlink 47:2017

Hi everyone, hope you all had a great and productive week. It’s common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In Rand’s Whiteboard Friday video below, he covers the ways paid ads influence organic results — and one very important way it doesn’t. How Google AdWords (PPC) Does and … [Read more...]

Google Gives Insights on Search Intent, Tools to Simplify Twitter Marketing, Successfully Promote Infographics, Speedlink 46:2017

Hi everyone, hope you all had a great and productive week. When Google isn’t quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In Rand’s Whiteboard Friday below, he offers some real-world examples of what we can glean just by skimming … [Read more...]

The Importance Of Keywords For Online Sales

In the digital age, not having an online presence established for your business is what some might consider now as business suicide. It’s almost unthinkable as to why businesses would forego making a mark in the online stream due to the many great benefits that being online presents to them. Customers no longer are just restricted to hearing about and being influenced by the trimedia (TV, … [Read more...]

Timeless Link Strategies, Social Media Tools For Success, Monetize YouTube Video Content, Speedlink 45:2017

Hi everyone, hope you all had a great and productive week. This week, we pay a special tribute to the late SEO pioneer Eric Ward. His link strategies formed the foundation of many of today’s smartest approaches to links. In Rand’s Whiteboard Friday below, he covers several that are as relevant today as they were when Eric first started talking about them. Link Strategies that Stand the … [Read more...]

Improve Keyword Research and Targeting, SEO Ranking Factors in 2017, Content Marketing Strategy Guide, Speedlink 44:2017

Hi everyone, hope you all had a great and productive week. One of the most helpful functions of modern-day SEO software is the idea of a “keyword universe,” a database of tens of millions of keywords that you can tap into and discover what your site is ranking for. Rankings data like this can be powerful, and having that kind of power at your fingertips can be intimidating. In … [Read more...]

Advanced Search Operators For SEO Link Building

First things first, Google has went from being just another “Internet” company to a super sophisticated, advanced and powerful search engine. And while that has apparently improved the quality of search results it offers to its users tremendously, it has also affected the way SEO should be done just as much. With the old spam SEO techniques no longer “cutting it,” … [Read more...]

Building A Strong Link Structure, YouTube Video Optimization, Secrets To Increasing Your Lead Conversion, Speedlink 43:2017

Hi everyone, hope you all had a great and productive week. Which link is more valuable: the one in your nav, or the one in the content of your page? Now, how about if one of those in-content links is an image, and one is text? In Rand’s video below, you will learn why not all links are created equal, and getting familiar with the details will help you build a stronger linking structure. How … [Read more...]

All-In-One Content Headlines, SEO Content Strategy, How Bloggers Monetize, Speedlink 42:2017

Hi everyone, hope you all had a great and productive week. Have your headlines been doing some heavy lifting? If you’ve been using one headline to serve multiple audiences, you’re missing out on some key optimization opportunities. In Rand’s Whiteboard Friday video below, he gives you a process for writing headlines for SEO, for social media, and for your website visitors — … [Read more...]

Modern Online Marketing Strategies That Work

Shouting into the void, that is what bad and outdated marketing can feel like sometimes. It pretty ineffective too as you aren’t going to get the people that you want to hear your message to engage with what you are saying that way. So it’s vital that you update your online marketing strategies,  so they are effective, and make use of all the latest methods. To find out how to do … [Read more...]

SEO Value from rel=”nofollow” Links, 6 Technical On-site SEO Hacks, 7 Google My Business Q&A, Speedlink 41:2017

Hi everyone, hope you all had a great and productive week. Plenty of websites that make it easy for you to contribute don’t make it easy to earn a followed link from those contributions. While rel=nofollow links reign in the land of social media profiles, comments, and publishers, there’s a few ways around it. In Rand’s Whiteboard Friday video below, he shares five tactics to … [Read more...]

SEO Mistakes That Should Be Avoided At All Cost [infographic]

If you are new to SEO, chances are you have implemented all the best SEO practices that you have come across on the internet with the hope of improving your site’s traffic and ranking. However, even after implementing, if you are not seeing any improvement on your site, in terms of quality traffic, better ranking or improved sales, then it’s time that you re-evaluate your site’s … [Read more...]

Online Gaming Trends To Check before 2018

With every New Year we make new resolutions and try to fulfill them. For gamers their resolution remains constant. Trying and conquering every game. This constant knack and hunger for trying hands at every new released game is nothing but true devotion to passionate gaming. It gives inner satisfaction and happiness to emerge victorious out of every difficult scenario represented in the … [Read more...]

Paid Social for Content Marketing, Measure Your YouTube Performance, SEO Success Factors, Speedlink 40:2017

Hi everyone, hope you all had a great and productive week. Stuck in a content marketing rut? Relying on your existing newsletter, social followers, or email outreach won’t do your launches justice. Boosting your signal with paid social both introduces your brand to new audiences and improves your launch’s traffic and results. In the Whiteboard Friday video below, Kane Jamison … [Read more...]

Detrmining The Right Influencer Type For Your Campaign [infographic]

One challenge to content marketing is finding an influencer to collaborate with your brand. The right influencer can increase your traffic and engagement, and improve your overall brand awareness. There are three types of influencers to consider — aspirational influencers, authoritative influencers, and peer influencers. You’ll want to create a list of top voices in your industry for … [Read more...]

Things That Don’t Impact Rankings, SEO for eCommerce, Increase Instagram Bio Links, Speedlink 39:2017

Hi everyone, hope you all had a great and productive week. What do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might’ve gotten a hint from the title: not a single one of them directly affects your Google rankings. In Rand’s video below, he lists out ten factors commonly thought to influence your rankings that Google … [Read more...]

Shopping Cart Abandonment – Heartbreaking Reality Of Today’s E-Commerce Industry

What is the biggest issue with your ecommerce profit potential? If you make sales online, we would only say Shopping cart abandonment! Shopping cart abandonment is a situation where people are exiting or bouncing back from the website after adding products in cart or clicking the buy button but before the sale is complete. This is considered as 1 amongst the other important … [Read more...]

The Flow of Link Equity, Tools To Manage Facebook Groups, Killer Ad Tips for YouTube, Speedlink 38:2017

Hi everyone, hope you all had a great and productive week. How does the flow of link equity work these days, and how can you harness its potential to help improve your rankings? Whether you’re in need of a refresher or you’ve always wanted a firmer grasp of the concept, this week’s Whiteboard Friday is required watching. In Rand’s Whiteboard Friday video below, he covers … [Read more...]