Why It Could Be Time To Bring All Your Outsourcing Back In-House

{}Have you successfully managed to outsource all of your company’s back office tasks, such as finance, HR, and legal? Well, it could be time to take a second look at all that, unfortunately. That’s because more and more business owners are starting to bring a lot of their company’s business activity back in-house. There are various reasons why this is beneficial for companies, … [Read more...]

How To Bolster Your SEO, Guide To Facebook Advertising, Tips For Social Media Contest, Speedlink 15:2017

{} Hi everyone, hope you all had a great and productive week. How to Use Your Competition’s “Top Pages” Data to Bolster Your SEO Efforts How are you gleaning your competitive insights? We’ve got a ton of resources and tools at our disposal, and one of the best ways to learn what’s working for your rivals and how you can build your own success on top of those insights … [Read more...]

Why Your Business Needs Data

Image source There’s no denying that big data is big business today, but that’s because it really is extremely important to companies of all shapes and sizes across the globe. More and more often, companies are mining a whole host of information on their clients in a bid to find out as much as they can about the people who visit their websites and use their services, and if you want to … [Read more...]

Content Isn’t Enough For A Succesful Blog

A blog needs great content. It needs a writer or writers that are truly enthusiastic about the subject matter they’re covering, content that’s relevant to an audience and good structure. But the content itself isn’t all that matters. To go along with it, you need to treat the blog like it’s a business. All the parts need to work together. Link Bring them in A blog needs … [Read more...]

REES46 Smart eCommerce Marketers Marketing Suite

Marketing and eCommerce in itself already can be a complicated set of chores when it comes to trying to accumulate or convert more customers, figuring out how to recover abandoned carts, using advertising to convert leads, reactivate customers, and as you may already see where this is going, the list can go on. Gone are the days when you had to use individual tools to control most part of the work … [Read more...]

Your Duty To Bear The Burden Of Taxation

Tax is a funny thing. It’s incredibly vital to the maintenance of our societies. But, it’s also simple for businesses to simply avoid paying it. Of course, there is a little work that has to go into something like this. But, that doesn’t matter. Tax is so very important; it’s amazing that there’s even a single way to get around it. But, what makes tax so important to … [Read more...]

Values Of Agile Marketing, More Traffic With Twitter, Improve Email Open Rates, Speedlink 13:2017

Hi everyone, hope you all had a great and productive week. You’ve probably heard of agile processes in regards to software development. But did you know those same key values can have a huge impact if applied to marketing, as well? Being adaptive, collaborative, and iterative are necessary skills when we live in a world where Google can pull the rug out from under us at a moment’s … [Read more...]

SEO Techniques and Strategies For 2017 [infographic]

The SEO ranking of your website, in the modern context, holds paramount importance because it ensures higher traffic and increased browsing. Nonetheless, many organizations deliberately avoid implementing any SEO strategies because of one constant fear- the information present over the Internet channels is vast and no one really knows how the actual SEO optimization would happen for their … [Read more...]

Why You Should Use Behavior Analysis in Your Marketing [infographic]

Do you know who your audience is for your content? You likely have a vague idea of who you want to consume your content and go on to buy your product, but not much more than that. You’ve most likely overlooked the audience analysis aspect of marketing in favor of using one or two data points. Start learning who your audience is and focus on going deeper to learn about their personalities. … [Read more...]

3 Steps To The Perfect Marketing Strategy For Your Business

There’s often a common misconception that the perfect marketing strategy is out there somewhere. People believe there’s this one true strategy that will work for everyone. This isn’t the case, as many businesses are different and will need different strategies. How do you find the perfect marketing strategy for your business? Well, you start by checking the points down here: … [Read more...]

Moving Marketing Away From the Internet

In business, it’s incredibly important to not stick to one route, especially if that one route is preventing you from actually achieving anything at all. For marketing, the internet has done so much – but there does exist a world outside of the internet. The internet has brought so much to our lives and is a seemingly never ending toolbox. What it has done for marketing is great … [Read more...]

Ranking Multiple Domains, Optimize Pinterest For Search, SEO Quickly – Then SEO Correctly, Speedlink 12:2017

Hi everyone, hope you all had a great and productive week. Is it better to rank higher in a single position frequently, or to own more of the SERP real estate consistently? The answer may vary. In Rand’s Whiteboard Friday video below, he presents four questions you should ask to determine whether this strategy could work for you, shares some high-profile success cases, and explores the best … [Read more...]

WP Event Manager Plugin – All in one Event Management Solution

Event manager plugin is “must have” if you want to turn your WordPress website into an event management portal. Event management plugins allow you to display all relevant information for events into one place. They also come with various features like the ability to sell tickets, create alerts, allow registration on website, front end event submissions, etc. From creating … [Read more...]

Alternatives to “Expert Roundup”, SEO Ranking Factors 2017, Types of YouTube Video, Speedlink 11:2017

Hi everyone, hope you all had a great and productive week. You may be tempted to publish that newest round of answers you’ve gotten from industry experts, but hold off — there’s a better way. In Rand’s Whiteboard Friday video below, he explains why expert roundups just aren’t the best use of your time and effort, and how to pivot your strategy to create similar … [Read more...]

Blogging Tips That Will Make Your Website Rank

So, you’ve started your own blog and are ready to share your valuable tips and knowledge with the world. Congrats! However, it’s not enough to just write the post. Blogging takes a lot of time, dedication, creativity and not to mention a lot of maintenance. And after all that hard work put into the creation of blog, it would be a shame if no one got to enjoy it! If you want your blog … [Read more...]

301s, 302s, and Canonicals, Tools for Social Media Marketers, Facebook Video Ad Hacks, Speedlink 10:2017

Hi everyone, hope you all had a great and productive week. They say history repeats itself. In the case of the great 301 vs 302 vs rel=canonical debate, it repeats itself about every three months. In Dr. Pete’s Whiteboard Friday video below, he explains how bots and humans experience pages differently depending on which solution you use, why it matters, and how each choice may be treated by … [Read more...]

9 Domain Name Mistakes You’re Probably Making

Choosing a domain name can be a delicate action because this is something that will stay with you throughout the course of your business. You’ve probably already spent some time trying to figure out what name to use. It seems as if all of the best ones have already been taken. Yet, that doesn’t have to be the case. You never know how people will respond to your domain name. You want … [Read more...]

Breakthrough Email Design Trends to Rock in 2017

Design and coding play an important role in how well the emails are performing once they reach the inbox. Designing an email has long moved from being well-formatted lines of email content to pieces of art. Trends can seldom predict what the future has in store. While certain trends carry over from the previous year with minor changes, some totally new trends are introduced due to changing … [Read more...]

The Virtues Of Virtual Business

As it’s the twenty-first century, your business likely makes use of virtual technology, software and the internet in some form or another. Even if you’re not operating as part of a tech firm, technology is still important in terms of completing work digitally, sending emails and promoting your business online. However, your company may not be fully making use of the virtual world and … [Read more...]

mSpy Affiliate Program Reviewed

Let’s face it. There are literally many, many affiliate programs out there that you have probably heard about already. The obvious question you may be asking right now is why should I even bother looking at another affiliate program? First, let’s take a quick look on some quick facts about affiliate marketing: There is no system or quick route to getting rich (only winning the lottery) … [Read more...]

Tactics for Hyperlocal Keywords, A/B Testing Resolutions 2017, Video Blogging, Speedlink 09:2017

Hi everyone, hope you all had a great and productive week. Trying to target a small, specific region with your keywords can prove frustrating. While reaching a high-intent local audience is incredibly valuable, without volume data to inform your keyword research, you’ll find yourself hitting a wall. In Rand’s Whiteboard Friday below, he shares how to uncover powerful, laser-focused … [Read more...]

How to Get into the Habit of Blogging Regularly

When you’re running a blog it is of the utmost importance that you regularly publish content. Considering one of the main advantage of blogging is that you can build up a community of loyal readers, in order to keep them coming back for more you need to supply them with the regular content that they are looking for. Although that may sound easy, many actually struggle to get into the habit … [Read more...]

The Best eCommerce-friendly Products

With the vast amount of information available to marketers today, it’s very tempting to run a search for the “most popular ecommerce products” with the idea you’ll do well if you’re offering them too. However, the problem with these items is the fact that they are the most popular and likely to be offered just about everywhere. A far better strategy is to consider the … [Read more...]

Why is Responsive Website Design A Big Deal In 2015 and How It Can Boost Your Rankings

Google has been rolling out some really stringent updates like Panda and Penguin. This time Google is back with one more update – Mobile Friendly which basically aims to improve site rankings of the websites which are responsive. The algorithm will affect all the websites which have mobile usabililty issues and hence, it is now imperative for businesses to move to a responsive website. … [Read more...]