Twitter will now display view counts for all videos, including ads

For videos that brands post organically and also run as ads, Twitter will show the combined organic and paid view counts. Please visit Marketing Land for the full article. … [Read more...]

Reddit now lets brands publish to subreddits, manage private messages thru Sprinklr

Sprinklr’s integration with Reddit marks the first time that brands are able to publish to Reddit through a third-party social marketing platform. Please visit Marketing Land for the full article. … [Read more...]

Facebook will (finally) shift to viewable-only organic reach counts for Pages next year

Facebook said in November 2016 that it would adjust its organic reach metric to only count impressions when a Page’s post appeared on someone’s screen. Please visit Marketing Land for the full article. … [Read more...]

Instagram’s standalone Direct app can be its version of Snapchat’s new friends-only tab

Instagram’s Direct app will give people a dedicated space for their friends, similar to Snapchat’s Friends tab. Please visit Marketing Land for the full article. … [Read more...]

Instagram’s business profiles are being used by more than 25 million marketers

Since July, at least 10 million businesses have adopted Instagram’s version of Facebook’s Pages. Please visit Marketing Land for the full article. … [Read more...]

Pinterest ad boss Tim Kendall is leaving the company

Jon Alferness, a former Google ad exec Pinterest poached in July, will replace Kendall as the head of Pinterest’s ad business. Please visit Marketing Land for the full article. … [Read more...]

Facebook’s pre-roll ad test will only run in Watch, not News Feed

Facebook plans to test running pre-roll ads, but it is expected to be limited to Facebook’s Watch tab. Please visit Marketing Land for the full article. … [Read more...]

Reddit is ready for advertisers, but are advertisers ready for Reddit?

Reddit has been working to make its platform safer for brands, but brands don’t seem to be widely aware of that work. Please visit Marketing Land for the full article. … [Read more...]

Snapchat’s new Promoted Stories format gives advertisers their own slot in the app’s Stories tab

Promoted Stories combines Snapchat’s regular Stories and Snap Ads into the app’s latest version of a home page takeover. Please visit Marketing Land for the full article. … [Read more...]

Facebook debuts web-based VR experiences within standard News Feed

Sony’s film, “Jumanji,” and British museum The National Gallery have posted early examples of “360 experiences” on Facebook. Please visit Marketing Land for the full article. … [Read more...]

Facebook makes it easier for advertisers to reach people internationally

Facebook has rolled out four new tools for brands to find and advertise to people around the world. Please visit Marketing Land for the full article. … [Read more...]

Facebook Local is the social network’s stab at Yelp, Foursquare

Facebook’s new app lets people find nearby things to do and places to go. Please visit Marketing Land for the full article. … [Read more...]

Twitter officially enables 280-character limit for all accounts, including brands

Since Twitter started testing the doubled character count in September, only 5 percent of tweets have exceeded 140 characters. Please visit Marketing Land for the full article. … [Read more...]

Facebook refunds advertisers for mobile video ads played out of view

Errors with Facebook’s mobile site and Instant Articles in its Android app led Facebook to play videos, including ads, while out of view. Please visit Marketing Land for the full article. … [Read more...]

Facebook rolls out polls for Pages across desktop, mobile

Polling allows brands to solicit feedback from their followers and Facebook to collect more data about people’s interests. Please visit Marketing Land for the full article. … [Read more...]

Snapchat rolls out conversion-tracking Snap Pixel for brands to tie site traffic to in-app ads

Initially, Snapchat’s tag can only be used to measure conversions, but eventually, brands will be able to use it to retarget site visitors and create lookalike audiences. Please visit Marketing Land for the full article. … [Read more...]

Facebook opens Collection ad format to Dynamic Ads for Travel campaigns

Airline and hotel brands retargeting travelers can now use Facebook’s full-screen, immersive mobile ad format. Please visit Marketing Land for the full article. … [Read more...]

Marketers plan to test out Facebook Stories because why not

As Facebook opens up Stories to Pages, marketers see upside and no immediate downside. Please visit Marketing Land for the full article. … [Read more...]

Facebook will show all the ads a Page is running & archive US federal election ads

Facebook will test a 'View Ads' tab on Pages in Canada next month and in the US next summer. Please visit Marketing Land for the full article. … [Read more...]

Twitter will make its ads more transparent to brands, everyone else

Twitter will open an Advertising Transparency Center and has agreed to a Media Rating Council audit of its ad metrics. Please visit Marketing Land for the full article. … [Read more...]

Facebook tests web-based VR within News Feed posts

People can load and interact with VR experiences without leaving Facebook’s traditional social network. Please visit Marketing Land for the full article. … [Read more...]

Facebook details Instant Article subscription program as test launch nears

The Economist, The Los Angeles Times and The Washington Post are among the initial 13 publications to put their Instant Articles behind a paywall. Please visit Marketing Land for the full article. … [Read more...]

Facebook officially launches Explore Feed on desktop to boost Pages’ posts

Facebook’s new feed offers Pages an opportunity to recoup lost organic reach. Please visit Marketing Land for the full article. … [Read more...]

How Facebook is connecting its 2D social network with the VR version

With 3D Posts, Facebook will bring VR objects into people’s news feeds in hopes of bringing more people into the virtual world. Please visit Marketing Land for the full article. … [Read more...]