Facebook will measure how its ads compare against, complement TV campaigns

Facebook will offer more advertisers the ability to measure campaign brand lift, but brands will need to trust Facebook to grade its own homework. Please visit Marketing Land for the full article. … [Read more...]

Facebook will add ‘more human review’ of ad-targeting options

After a manual review, Facebook has reinstated roughly 5,000 ad-targeting terms that were disabled last week. Please visit Marketing Land for the full article. … [Read more...]

Facebook’s removal of 4 ad targeting options does not apply to existing campaigns

The disabling of ads targeted based on people’s employers, schools, fields of study and job titles only applies to new campaigns. Please visit Marketing Land for the full article. … [Read more...]

Facebook will block advertisers from changing link previews, but hasn’t yet

Brands had used the option to reposition news articles as promotional content. Please visit Marketing Land for the full article. … [Read more...]

How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare

Facebook's and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those sizes stack up. Please visit Marketing Land for the full article. … [Read more...]

Facebook yanks education, employment, field of study and job title targeting after advertiser selects ‘Jew hater’ and ‘NaziParty’

A ProPublica report has revealed the perils of relying on an unchecked algorithm and self-reported user data. Please visit Marketing Land for the full article. … [Read more...]

Facebook is consolidating its ad-buying tools and combining its ad placement options

Facebook is merging Ads Manager and Power Editor and bridging Instagram’s Stories with its other ad inventory. Please visit Marketing Land for the full article. … [Read more...]

Facebook updates its shoppable Collection ads to mirror print catalogs

Ads using Facebook’s lifestyle templates can feature full-width photos with tagged products and maps to nearby store locations. Please visit Marketing Land for the full article. … [Read more...]

Twitter brings Teams to its mobile apps for on-the-go account sharing

Twitter's account-sharing feature has only been available through TweetDeck's desktop site -- until now. Please visit Marketing Land for the full article. … [Read more...]

Instagram starts putting Stories, but not Story ads, on its website

With 250 million people checking out Stories in its app every day, Instagram is extending the product to its online audience that skews international. Please visit Marketing Land for the full article. … [Read more...]

Facebook will penalize fake videos in latest news feed algorithm update

Facebook will target photo posts with fake click-to-play buttons and videos that are simply static images. Please visit Marketing Land for the full article. … [Read more...]

Facebook copies Instagram’s Live Stories, Boomerangs with in-app camera update

Live streams that started using Facebook’s in-app camera or post composer will now publish to Story and news feed by default. Please visit Marketing Land for the full article. … [Read more...]

Facebook lets brands promote publisher & influencer posts as ads

New controls let brands specify who can tag them in a post and let creators manage who can promote their posts. Please visit Marketing Land for the full article. … [Read more...]

Facebook debuts Watch, its home for original shows

Facebook's Watch tab will be available through its mobile apps, site and TV apps, but only to a limited number of people in the U.S. at first. Please visit Marketing Land for the full article. … [Read more...]

Snapchat rolls out self-serve platform for its vertical video ads

{}Snapchat Ad Manager will become officially available next month and feature all of Snapchat’s targeting options but only work for its Snap Ads. Please visit Marketing Land for the full article. Article by Marketing Land - Internet Marketing News, Strategies & Tips. Read entire story here. … [Read more...]

What marketers should know about Twitter’s Q1 2017 earnings

{}Twitter’s audience is growing at a faster clip, but its ad revenue is shrinking at a faster clip, and now its total revenue is shrinking, too. Please visit Marketing Land for the full article. Article by Marketing Land - Internet Marketing News, Strategies & Tips. Read entire story here. … [Read more...]

How Turner’s Super Deluxe gets most of its Facebook Live viewers to watch live

{}Turner’s digital entertainment arm uses hours-long broadcasts, proprietary software and off-Facebook experiences to average nearly 680,000 live views. Please visit Marketing Land for the full article. Article by Marketing Land - Internet Marketing News, Strategies & Tips. Read entire story here. … [Read more...]

Instagram Stories tops 200M daily users, now bigger than Snapchat

{}Instagram’s eight-month-old Snapchat clone is now bigger than the original and adds several more new Snapchatty features. Please visit Marketing Land for the full article. Article by Marketing Land - Internet Marketing News, Strategies & Tips. Read entire story here. … [Read more...]

Facebook’s shoppable ‘Collection’ ad is its latest iAd-like format

{}Facebook’s Collection ads combine brand and direct-response elements, like video and product catalogs, and coincide with a new measurement category. Please visit Marketing Land for the full article. Article by Marketing Land - Internet Marketing News, Strategies & Tips. Read entire story here. … [Read more...]

Facebook adopts header bidding to make its ad network more competitive with Google’s

{}By Facebook adopting header bidding, publishers will get a better look at which ad network can get them a better deal. Please visit Marketing Land for the full article. Article by Marketing Land - Internet Marketing News, Strategies & Tips. Read entire story here. … [Read more...]