Google’s new custom intent audiences and you

Columnist Allen Finn shares his thoughts on Google's new custom intent audiences before diving into how you can add them to your Display campaigns. Please visit Marketing Land for the full article. … [Read more...]

Twitter will now display view counts for all videos, including ads

For videos that brands post organically and also run as ads, Twitter will show the combined organic and paid view counts. Please visit Marketing Land for the full article. … [Read more...]

Twitter broadens its AMP support to include analytics

Twitter says the new AMP analytics feature will help distinguish page views happening on Twitter versus organic page views. Please visit Marketing Land for the full article. … [Read more...]

Reddit now lets brands publish to subreddits, manage private messages thru Sprinklr

Sprinklr’s integration with Reddit marks the first time that brands are able to publish to Reddit through a third-party social marketing platform. Please visit Marketing Land for the full article. … [Read more...]

How to nurture new vs. existing leads

Now that you've got your leads lined up, what's next? Contributor Seth Price discusses how to segment brand-new from already existing leads so that you can build on those relationships and ultimately close more sales. Please visit Marketing Land for the full article. … [Read more...]

Facebook will (finally) shift to viewable-only organic reach counts for Pages next year

Facebook said in November 2016 that it would adjust its organic reach metric to only count impressions when a Page’s post appeared on someone’s screen. Please visit Marketing Land for the full article. … [Read more...]

Is holiday paid search more competitive in 2017 than 2016?

Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year's holiday paid search landscape. Please visit Marketing Land for the full article. … [Read more...]

Which PPC metrics matter? Lessons from half a million keywords

Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). Please visit Marketing Land for the full article. … [Read more...]

Marketing Day: Holiday paid search, Facebook Pages & an ad fraud study

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. … [Read more...]

Fighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud rates

The study analyzed more than 6.5 million display and video ad impressions. Please visit Marketing Land for the full article. … [Read more...]

Instagram’s standalone Direct app can be its version of Snapchat’s new friends-only tab

Instagram’s Direct app will give people a dedicated space for their friends, similar to Snapchat’s Friends tab. Please visit Marketing Land for the full article. … [Read more...]

Marketing Day: Instagram’s Direct app, Twitter adds AMP analytics & YouTube ad prices

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. … [Read more...]

Back to basics with these 6 tips for foolproof email marketing

With the holidays in full swing, it's more important than ever to ensure you're engaging with your audience. Contributor Joanna Milliken shares six tips to deliver email marketing success. Please visit Marketing Land for the full article. … [Read more...]

YouTube Director app no longer available after only 6 months since its launch

The video ad-creation mobile tool aimed at SMBs was announced on June 15 of this year. Please visit Marketing Land for the full article. … [Read more...]

Report: YouTube set to raise ad prices on premium ad inventory

Higher rates to go into effect in 2018, despite (or because of) the platform's brand safety challenges. Please visit Marketing Land for the full article. … [Read more...]

Align your marketing org in 2018 with intelligent and integrated marketing campaigns

Integrated marketing campaigns may seem old-school, but contributor Kevin Bobowski explains why they're essential for marketers who want to keep their marketing departments agile and efficient. Please visit Marketing Land for the full article. … [Read more...]

The most watched ad on YouTube in 2017 was a spot from Samsung India Services

YouTube shares its most watched ads and the top trending videos for 2017. Please visit Marketing Land for the full article. … [Read more...]

Marketing Day: SEO reports, Pinterest chatbot for Messenger & an Instagram Stories update

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. … [Read more...]

Amazon owned nearly 1/3 of all online sales during Cyber Monday

Runner-up Target accounted for 6.4 percent on online sales for the day. Please visit Marketing Land for the full article. … [Read more...]

Four brand-building activities that lay the foundation for SEO

Columnist Brian Weiss explains why a strong brand is necessary to ensure that your SEO efforts can reach their full potential. Please visit Marketing Land for the full article. … [Read more...]

Secure your SMX West pass now & save big. Rates increase next week!

Don’t miss out: Your chance to lock in the lowest rate on a seat at SMX West expires next week! The West Coast’s largest search marketing conference is coming to San Jose, California, March 13-15, and we want you to join us for three days of actionable, cutting-edge search marketing tactics... Please visit Marketing Land for the full article. … [Read more...]

Marketing in a distracted, digital world

In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big... Please visit Marketing Land for the full article. … [Read more...]

Instagram’s business profiles are being used by more than 25 million marketers

Since July, at least 10 million businesses have adopted Instagram’s version of Facebook’s Pages. Please visit Marketing Land for the full article. … [Read more...]

Pinterest ad boss Tim Kendall is leaving the company

Jon Alferness, a former Google ad exec Pinterest poached in July, will replace Kendall as the head of Pinterest’s ad business. Please visit Marketing Land for the full article. … [Read more...]