Marketing Day: Social media ad fatigue, programmatic TV & holiday email subject lines

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Rise of the strategic marketing operations leader: Part 1 Sep 22, 2017 by Debbie Qaqish Contributor Debbie Qaqish believes marketing operations... Please visit Marketing Land for the full article. … [Read more...]

SEO 101: Which URL versions to add to Google Search Console

Can you really afford to miss out on free technical data about your website's performance in Google search results? Of course not! Contributor Fili Wiese explains how to set up your website in Google Search Console to make it work to your advantage. Please visit Marketing Land for the full article. … [Read more...]

How long does it take to deindex low-quality or thin content published by accident? [case study]

Is mistakenly published content impacting your site's SEO performance? Columnist Glenn Gabe shares a case study detailing how to fix this issue -- and how long it may take to resolve once fixed. Please visit Marketing Land for the full article. … [Read more...]

Facebook will measure how its ads compare against, complement TV campaigns

Facebook will offer more advertisers the ability to measure campaign brand lift, but brands will need to trust Facebook to grade its own homework. Please visit Marketing Land for the full article. … [Read more...]

YouTube Studio updates let creators schedule posts & see subscriber numbers in the app

The new features make it easier for creators to manage their YouTube channels from mobile devices. Please visit Marketing Land for the full article. … [Read more...]

Social media ad fatigue: How to combat it without spending all day making new creatives

Ad fatigue is a problem we're all too familiar with, so how can you avoid it? Contributor Laura Collins shares key techniques to refresh your creative efficiently and effectively. Please visit Marketing Land for the full article. … [Read more...]

Anatomy of a Google search listing

There’s no perfect method to snagging the top overall search result for every relevant query, but columnist Stephan Spencer believes that understanding each element of Google's search listings can give you the best chance for success. Please visit Marketing Land for the full article. … [Read more...]

Marketing Day: Fandango movie suggestions via Messenger, Facebook ad news & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. … [Read more...]

Want to win more sales this holiday season? Don’t bet the farm on digital

When it comes to holiday retail marketing, digital isn’t the be-all and end-all. Columnist Lewis Gersh says marketers need to use intent data to reach consumers at home in ways that go beyond digital. Please visit Marketing Land for the full article. … [Read more...]

Marketing Day: Mobile wallets, Microsoft joins Coalition for Better Ads & Snapchat Creative Partners

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. … [Read more...]

Facebook will add ‘more human review’ of ad-targeting options

After a manual review, Facebook has reinstated roughly 5,000 ad-targeting terms that were disabled last week. Please visit Marketing Land for the full article. … [Read more...]

How to Increase Marketing Efficiency With Content Workflows

How often does your team submit a piece of content for approval only to get it back scribbled over with red marks? How often does your team meet your deadlines? Finally, how much does collaborating on a piece of content with your team... suck? All the time, not often, and a lot. You can stop the headaches, the rewrites, and hit your deadlines with one simple fix: a content workflow … [Read more...]

Facebook’s removal of 4 ad targeting options does not apply to existing campaigns

The disabling of ads targeted based on people’s employers, schools, fields of study and job titles only applies to new campaigns. Please visit Marketing Land for the full article. … [Read more...]

Marketing Day: Pinterest’s branded-content program, 5 futuristic ad channels & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. … [Read more...]

IAB sets up Blockchain Working Group for advertising

The move by the standards-making body shows that blockchain is growing up. Please visit Marketing Land for the full article. … [Read more...]

Marketing Day: AdWords competitive analysis, micro-moments & Facebook ad targeting news

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. … [Read more...]

Facebook will block advertisers from changing link previews, but hasn’t yet

Brands had used the option to reposition news articles as promotional content. Please visit Marketing Land for the full article. … [Read more...]

Samsung’s 6-second video spot ranks #1 on YouTube’s first bumper ad leaderboard

This is the first time YouTube has released a list ranking six-second bumper ads. Please visit Marketing Land for the full article. … [Read more...]

‘Clash of Clans’ reclaims its lead on YouTube’s top 10 list of most popular video ads in August

Supercell's popular video game is a veteran on YouTube's ad leaderboard, but hasn't held the No. 1 spot since May. Please visit Marketing Land for the full article. … [Read more...]

AMP links at large: What’s a publisher to do?

If you're a publisher that's implemented Accelerated Mobile Pages (AMP), you've likely seen views on those pages coming from some unexpected sources. Contributor Barb Palser explains how AMP links get shared from a variety of platforms. Please visit Marketing Land for the full article. … [Read more...]

iOS 11 will accelerate the need for cookie-less tracking

With the soon-to-be-released iOS 11 mobile operating system, Apple is looking to kill the cookie. Contributor Joe Sabol says advertisers need to face the new mobile reality and devise a post-cookie ad strategy. Please visit Marketing Land for the full article. … [Read more...]

How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare

Facebook's and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those sizes stack up. Please visit Marketing Land for the full article. … [Read more...]

Gab.ai sues Google after removal from Play store for hate-speech violations

Social network created as 'safe space for the alt-right' claims Google abused its market power. Please visit Marketing Land for the full article. … [Read more...]

Marketing Day: AMP links at large, August’s top 10 YouTube video ads & FTC news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Facebook’s, Instagram’s and Snapchat’s audience size estimates compareSep 15, 2017 by Tim Peterson Facebook’s and Snapchat’s self-serve... Please visit Marketing Land for the full article. … [Read more...]