Favorite Books, Supplements, Simple Technologies, and More

In this episode, I answer the most up-voted questions from subscribers to 5-Bullet Friday, the free newsletter I send out every week. In this Q&A, I reveal: My 3-5 favorite books of the past year. Technologies and apps that have made my life easier. How to build a new network from scratch. My top five supplements for longevity and well-being. The exercises and self-talk I use for avoiding (or … [Read more...]

How to Create More Actionable PPC Reports (That’ll Improve Your Landing Page Strategy, Too)

Image via Shutterstock/Red Deer. Once upon a time, “Pay-Per-Click (PPC)” referred to a digital marketing practice where companies were charged each time somebody clicked on their search engine ads. But with the rise of social, display and programmatic platforms, PPC marketing has expanded to involve more than search engines alone. These days, PPC specialists run paid campaigns across a variety of … [Read more...]

Announcing: CXL Live 2018

I’m proud to announce our 4th annual CXL Live conference! CXL Live 2018 takes place March 28-30 in Austin, TX (the conversion capital of the world)! We have an amazing line-up this year! Almost all the speakers are in-house practitioners with deep expertise in their field. Every year we’ve also worked hard to get as many female speakers as possible, and this year we have achieved a … [Read more...]

Bill Burr — The Comedian’s Comedian

“Everybody fucking relax. Get yourself a sandwich.” – Bill Burr This episode of the podcast features Bill Burr (@billburr). Many of you know Bill as a standup comedian. I know him as one of the funniest humans alive, and someone that many of you requested to be on the show. Rolling Stone called Bill “the undisputed heavyweight champ of rage-fueled humor,” and when we were … [Read more...]

How to Use CallRail to Attribute Phone Calls Back to Your Landing Pages

Getting a new client always starts innocently enough. Initial talks go well. Everyone’s on board. But then you get full account access and start digging deeper… True story: I once worked with a client who was spending tens of thousands each month on PPC. Yet they had zero conversion tracking. The phone rang, sure. But no one knew why. Everyone just assumed it was… ? Billboards? (Let’s not be … [Read more...]

How to Analyze Your A/B Test Results with Google Analytics

A/B testing tools like Optimizely or VWO make testing easy, and that’s about it. They’re tools to run tests, and not exactly designed for post-test analysis. Most testing tools have gotten better at it over the years, but still lack what you can do with Google Analytics – which is like everything. When you run a test until you’ve reached validity (not the same as … [Read more...]

Part 1: How to Build an Effective Health Model

Today we hosted a webinar on Customer Health with our customer, iPerceptions. There has been a TON of interest in this topic which is why we’re calling it Part 1 of our Customer Health series. For those of you who couldn’t attend today’s webinar but have an interest, catch the highlights below the link to the recording! What is a Customer Health Model? It’s your framework … [Read more...]

Leading Indicators of Customer Churn, And What to Do About It

You’ve been acquiring a ton of customers lately for your SaaS company. On the surface, this seems awesome. More customers, more money. So you throw your energy into your customer funnel. However, soon after sign up, they seem to fly right out the back door. Why is this happening? Why do customers leave, or use the service less, often without saying anything? What you’re experiencing is customer … [Read more...]

Ray Dalio, The Steve Jobs of Investing

“Pain plus reflection equals progress.” – Ray Dalio Ray Dalio (@raydalio) grew up a middle-class kid from Long Island. He started his investment company Bridgewater Associates out of a two-bedroom apartment at age 26, and it now has roughly $160 billion in assets under management. Over 42 years, he has built Bridgewater into what Fortune considers the fifth most important … [Read more...]

How PPC Agency ParaCore Used Clever Account Management to Save a Client $30k in Ad Spend

Before digging into your or your client’s AdWords account, you might need to do some tidying up first. Image via Shutterstock. When PPC agency ParaCore started working with a niche inspection company, they realized pretty quickly that before they could start optimizing this client’s AdWords account, they needed to do some necessary housekeeping. The client — who shall remain nameless due to … [Read more...]

Filmmaker Darren Aronofsky — Exploring Creativity, Ignoring Critics, and Making Art

Photo credit: Niko Tavernise “Procrastination is part of the process.” – Darren Aronofsky Darren Aronofsky (@DarrenAronofsky) is the founder and head of production company Protozoa Pictures. He is the acclaimed and award-winning filmmaker behind both cult classics and blockbusters, including Pi (which earned him a Best Director award at the 1998 Sundance Film Festival), Requiem … [Read more...]

7 Key Lessons I’ve Learned Working at CXL

After about 2.5 years, today is my last day working on growth and content at CXL. It’s been nothing but an awesome experience – I’ve been able to work on impactful projects, learn a ton about optimization and digital marketing, and work alongside the brightest minds in CRO. To celebrate my experience and to pass on some of my learnings, I’ll share the top 7 lesson I’ve learned while working … [Read more...]

Data-Backed Advice for High-Converting Real Estate Landing Page Design [+ FREE TEMPLATE]

You’re designing a landing page for your Real Estate client, and you turn to “best practice” advice articles to help guide the way. But there’s a nagging voice at the back of your mind: Does this “best practice” advice apply indiscriminately to my industry? Does this author really know anything about my audience at all? “Best practices” become “better practices” when they are … [Read more...]

The CIA, The Police, and Other Adventures from Stewart Copeland

“Get yourself into a state of calmness, and then ferocity will take care of itself.” – Stewart Copeland Stewart Copeland (@copelandmusic) is a Grammy Award-winning musician, considered by Rolling Stone Magazine to be one of the top ten drummers of all time. He’s a founding member of The Police, and an inductee into the Rock & Roll Hall of Fame. In this conversation, we … [Read more...]

How Zendesk Invested in Customer Success from a Product-First Perspective

Zendesk is a family of products that helps companies manage the entire customer lifecycle in different ways. They are on a scale that is uncommon for B2B companies, with a $350M run rate, 90K paying customers, and an additional 50-100K free or trial customers at any given time. At Customer Success Summit 2017, Sam Boonin, VP of Product Strategy at Zendesk, gave a keynote address where he pointed … [Read more...]

18 Top A/B Testing Tools Reviewed by CRO Experts

At this point in time, the field is flooded with solutions. Finding a proper A/B testing tool isn’t the problem anymore. Now, the problem is choosing the right one. If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. Though you could hire someone full time to sift through and analyze the pros and cons of … [Read more...]

Travel Marketers Have a Trust Problem

As a travel marketer or agency marketer servicing the travel industry, you have a tricky gig. You need to convince your prospects to spend thousands of dollars and precious vacation time. Meanwhile, your prospects are increasingly wary of the legitimacy of your offers (thanks a lot, Fyre Fest). Here’s to hoping your vacation is memorable, but not in a meme-worthy kind of way. Your challenge then … [Read more...]

How to Turn Failure into Success

“You will fall. And when you fall, the winner always gets up, and the loser stays down.”  -Arnold Schwarzenegger In this episode, we discuss another frequently requested question from listeners. I’ve gathered some of the best advice about coping with frustrations and roadblocks, and — ultimately — learning how to turn failure into success. These conversations are … [Read more...]

Your frequently asked conversion optimization questions, answered!

Reading Time: 29 minutesGet answers to 29 of the most common conversion optimization questions we hear at events. Is yours on the list? If not, ask it in the comments! The post Your frequently asked conversion optimization questions, answered! appeared first on WiderFunnel Conversion Optimization. … [Read more...]

The Scrappy Entrepreneur’s Guide to Usability Testing

Usability testing is important, but when you’re juggling tons of other tasks – acquisition, hiring, and whatever other fires you need to put out daily – it can be thrown on the back-burner. “I don’t have the luxury of focusing on UX right now,” you may say to yourself. But this guide will prove that usability testing need not be time consuming, expensive, or obstructive to … [Read more...]

Mental Performance, Work-Life Balance, and the Rise to the Top – Maria Sharapova

“No matter what rock is in the way, no matter what storm is on the way, the water’s ultimately going to go down the river.” – Maria Sharapova Maria Sharapova (@MariaSharapova) is one of the best tennis players in the world. She is the winner of five Grand Slam titles (two at the French Open and one each at the Australian Open, Wimbledon, and US Open) and an Olympic silver … [Read more...]

Setting Goals, Making Money, and Overcoming Tough Times — Phil Hellmuth

“The difference between your best and your worst? The perception of others. Block out the noise and you’ll stay on track.” –Phil Hellmuth Phil Hellmuth (@phil_hellmuth) is an American professional poker player who has won a record fourteen World Series of Poker bracelets. He is the winner of the Main Event of the 1989 World Series of Poker (WSOP), the Main Event of the … [Read more...]

Building Customer Centric Organizations – TSIA Keynote Recap from Customer Success Summit 2017

Customer Success Summit is the industry-leading conference on customer success because it brings together experienced customer success professionals and industry thought-leaders, as well as research institutes for industry benchmarking. To that end, one of the keynotes from #CSSummit17 was Thomas E. Lah, Executive Director at TSIA, a for-profit research institute that does deep operational … [Read more...]

6 Customer Journey Mapping Examples: How UX Pros Do It

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas), there’s some vagueness and obscurity around how to actually create customer journey maps. This article will draw processes and customer journey mapping examples from experts … [Read more...]