Top 3 tips to push Black Friday email engagement

All indications are that this year's holiday shopping season will be bigger and better than last year. Data from RetailMeNot's recent forecast survey predicts a 47% increase in consumer spending over Black Friday weekend compared to the same period last year. That's an average increase of $238 per consumer, with nearly 7 out of ten consumers planning to shop over the holiday weekend. … [Read more...]

Expert cites video as key to engagement

Digital video is growing to be a key part of the online marketing pie. Consumers are streaming for entertainment, news, and, yes, product and brand information. This is what marketers need to know to connect. … [Read more...]

Solid start to 2017 holiday season, how marketers can prep

Adobe has released initial findings for the 2017 holiday shopping season - and if the season continues, marketers will have a merry Christmas, indeed. According to Adobe's data the US Veteran's Day weekend shopping totals topped $1.3 billion, a 9% increase YoY. … [Read more...]

Top 4 email trends to incorporate now

Email may be the grandfather of digital marketing, but it continues to be a big hitter. Email, also, continues to evolve, making it important for marketers to evolve, too. Here are 4 trends changing email now, and how marketers can use them. … [Read more...]

Content tips for holiday marketing

New data out from VigLink indicates nearly half of consumers won't be buying on Black Friday or Cyber Monday. Instead, they'll be researching products and planning shopping trips. How can marketers connect? Through the right content. Here are three tips. … [Read more...]

Expert: How local search can help marketers now

Localizing ads, both visual and search, might be the key to marketers' holiday seasons. That, according to one expert who believes unifying local digital marketing with organic listings and search management can help smaller brands compete. … [Read more...]

Top 4 tips to increase holiday campaign engagement

Email marketing cannot be a one size fits all approach or solution. Many companies throw ideas at a wall (or at customers in this case) to see what sticks, instead of testing them to ensure they work. Especially if hitting your revenue numbers is contingent on holiday sales, testing is essential. SendGrid is looking into the 2016 holiday season to give marketers insight into better open, … [Read more...]

Why content needs to be on non-ecomm sites

While many marketers are building up the content on product pages, new data indicates that this content build-up needs to be in place across the web, specifically on social media, not just on ecommerce or product pages. In fact, most consumers now say Facebook is the site that is inspiring most of their purchase decisions. … [Read more...]

Expert: How marketers can get up to date with GDPR

According to some experts, about half of European brands won't be GDPR compliant in time to meet the upcoming deadline. And, with more and more brands depending on email to connect with consumers, this lag in compliance can cause bigger problems. … [Read more...]

Study finds engagement with email still tops social

A few years ago social media was supposed to kill email. Then it was messaging apps. Yet, email continues to go strong, and according to new data, it's tracking high on the engagement level across demographics. … [Read more...]

Study: Phones increasingly important, what that means for marketers

New data out from LivePerson underscores the importance of smartphones for consumers. According to their research nearly two-thirds (65%) of Gen Z and Millennial consumers 'prefer communicating' with friends/family via their phone rather than in person. In addition, most (61.8%) would prefer leaving wallets at home rather than phones. … [Read more...]

Mid-week emails key for engagement

While sales and events routinely begin on Sunday or Monday, mid-week emails are the messages that find the best engagement. That is a key takeaway from new SendinBlue data. … [Read more...]

More marketers to invest in content

Look for content to make a resurgence in the digital space. According to 10Fold's new 2017 Content Insights from US Tech Marketing Execs report, not only are brands more focused on content, they're planning hourly content releases. … [Read more...]

Top 3 tips to ensure GDPR compliance

The holiday season is coming up fast and according to recent Campaigner data about 66% of online marketers will be using email to connect with customers. But, with Europe's new GDPR guidelines, marketers need to look at how and when they're connecting. Here are three tips to ensure GDPR compliance in email campaigns. … [Read more...]

Top 4 tips to beef up your email strategy

Several recent studies have found that email remains the preferred contact method for consumers with their favorite brands. Still, many emails go unopened or without garnering any clicks. Here are four tips to beef up your email strategy. … [Read more...]

Personalize subject lines to increase opens

Data out from Yes Lifecycle Marketing underlines the importance of personalizing email subject lines. While this has been a white-hat marketing technique for years, many brands continue to not personalize email subject lines. … [Read more...]

Is personalization bad for business?

More advertising and experience tools crop up daily for digital marketers, but there has been some push-back from consumers in the area of personalization. One expert explains why brands may need to change their personalization options. … [Read more...]

Report: App Install Fraud costing $300m

Mobile marketers are getting hit hard by app install fraud. DataVisor has studied the area and found that this area is costing mobile brands about $300 million per year. … [Read more...]

Expert: Why people click phishing emails – and how to stop it

{}While most people know by now not to open emails from Nigerian princes or with headlines offering millions of dollars, today's phishers have also gotten smarter in how they peak the interest of even the wariest of consumers. Here's what consumers - and brands - need to know. Article by BizReport. Read entire story here. … [Read more...]

Data reveals significant global rise in demand for audience data

{}Based on its view of the global market, Eyeota's second Annual Index Report found a 66% overall increase in the use of audience data for digital ad campaigns. Article by BizReport. Read entire story here. … [Read more...]

Study: Most want loyalty to be mobile

{}Rewards and loyalty programs continue to garner consumer interest, but shoppers aren't keen on those little plastic keycards any longer. That's one takeaway from Vibes' 2017 Mobile Consumer Report. Article by BizReport. Read entire story here. … [Read more...]

Report: Post-purchase contact key for future engagement

{}While a customer's experience in-store is crucial, and the right messaging pre-purchase is a must, one new report finds that customers' engagement with brands after a purchase is just as important, especially to future business. Article by BizReport. Read entire story here. … [Read more...]

Research reveals extent of secondary revenue generation among UK retailers

{}Retailers are exploring secondary revenue options to boost profitability and combat low margins, according to new research from the British Retail Consortium and Webloyalty. Article by BizReport. Read entire story here. … [Read more...]

Job Seekers: How to get the next job

{}Looking for a new job is a full-time job, and consistency in networking, applications, and resume hits are key. But consistency isn't the only thing that matters. Here are four more tips to help land that next job. Article by BizReport. Read entire story here. … [Read more...]