Personalize subject lines to increase opens

Data out from Yes Lifecycle Marketing underlines the importance of personalizing email subject lines. While this has been a white-hat marketing technique for years, many brands continue to not personalize email subject lines. … [Read more...]

Is personalization bad for business?

More advertising and experience tools crop up daily for digital marketers, but there has been some push-back from consumers in the area of personalization. One expert explains why brands may need to change their personalization options. … [Read more...]

Report: App Install Fraud costing $300m

Mobile marketers are getting hit hard by app install fraud. DataVisor has studied the area and found that this area is costing mobile brands about $300 million per year. … [Read more...]

Expert: Why people click phishing emails – and how to stop it

{}While most people know by now not to open emails from Nigerian princes or with headlines offering millions of dollars, today's phishers have also gotten smarter in how they peak the interest of even the wariest of consumers. Here's what consumers - and brands - need to know. Article by BizReport. Read entire story here. … [Read more...]

Data reveals significant global rise in demand for audience data

{}Based on its view of the global market, Eyeota's second Annual Index Report found a 66% overall increase in the use of audience data for digital ad campaigns. Article by BizReport. Read entire story here. … [Read more...]

Study: Most want loyalty to be mobile

{}Rewards and loyalty programs continue to garner consumer interest, but shoppers aren't keen on those little plastic keycards any longer. That's one takeaway from Vibes' 2017 Mobile Consumer Report. Article by BizReport. Read entire story here. … [Read more...]

Report: Post-purchase contact key for future engagement

{}While a customer's experience in-store is crucial, and the right messaging pre-purchase is a must, one new report finds that customers' engagement with brands after a purchase is just as important, especially to future business. Article by BizReport. Read entire story here. … [Read more...]

Research reveals extent of secondary revenue generation among UK retailers

{}Retailers are exploring secondary revenue options to boost profitability and combat low margins, according to new research from the British Retail Consortium and Webloyalty. Article by BizReport. Read entire story here. … [Read more...]

Job Seekers: How to get the next job

{}Looking for a new job is a full-time job, and consistency in networking, applications, and resume hits are key. But consistency isn't the only thing that matters. Here are four more tips to help land that next job. Article by BizReport. Read entire story here. … [Read more...]

Study: Mobile key for online grocery buys

{}Online grocery shopping is beginning to trend up, but the grocers having the most success are keying in on mobile. That, according to Criteo's Clicks, Bricks & Broccoli: The CPG and Grocery Trend Report which found that 40% of digital grocery sales are made via a mobile device. Article by BizReport. Read entire story here. … [Read more...]

Traditional external agency model failing to meet marketers’ needs

{}A need for speed, coupled with closer collaboration, deep sector knowledge and data confidentiality, is driving more and more brands in the U.K. to consider establishing in-house and on-site agencies. Article by BizReport. Read entire story here. … [Read more...]

Consumers prefer human touch for insurance buying, claims

{}While much has been made of insurtech of late, new research suggests that most consumers prefer to purchase insurance, and make claims, via a human agent. Article by BizReport. Read entire story here. … [Read more...]

Study: Digital strategy not properly defined

{}New data out from PointSource indicates the digital strategy of many brands isn't serving it's purpose. Researchers with The Executing Digital Transformation study found more than 40% of industry pros do not feel their digital strategy is defined with good key performance indicators. Article by BizReport. Read entire story here. … [Read more...]

Ad Roundup: Data, ecommerce tools

{}In today's advertising roundup, a new purchase tool is launching, and an enhanced partnership to offer deeper data to advertisers. Article by BizReport. Read entire story here. … [Read more...]

Survey: Fraudulent accounts go dark before an attack

{}According to a new DataVisor report nearly half of fraudulent accounts will sleep or go dark before launching an attack against a business. Researchers found that these so called 'sleeper cells' will work against a company for weeks before an attack. Article by BizReport. Read entire story here. … [Read more...]

Top 3 tips to engage during March Madness

{}March Madness, the NCAA Men's Basketball Tournament, is underway, and millions of fans are streaming video, tuned to television sets, and reading about their favorite teams. Here are three tips to better engage fans during March Madness. Article by BizReport. Read entire story here. … [Read more...]

Multiple data sources combine for ‘Anatomy of a UK Auto Shopper’

{}New research from ad technology firm Viant among car owners in the UK reveals how bringing multiple data sources together enables marketers to better understand their customers outside of their own vertical. Article by BizReport. Read entire story here. … [Read more...]

Expert: How Amazon could have prevented the S3 outage

{}A little over a week ago, Amazon and their clients experience the S3 outage. Hundreds of businesses had no access to the cloud services, digital stores, apps, and other information. But, according to one expert, the outage could have been prevented. Here's how. Article by BizReport. Read entire story here. … [Read more...]

Ad Roundup: Data key for new releases

{}In today's advertising roundup, a trio of new tools releases to the digital ad space put data analysis at the forefront. Article by BizReport. Read entire story here. … [Read more...]

Armani’s use of Facebook Messenger touts film project premiere

{}Italian apparel and accessories brand Giorgio Armani is hoping to make a dramatic impact with its third annual film project with the help of a special bot that goes beyond commerce. Article by Mobile Marketer Messaging News Feed. Read entire story here. … [Read more...]

Ad Roundup: Series of releases to simplify campaigns, business

{}In today's advertising roundup, two releases set up to help brands bring advertising campaigns more quickly to market, and a cloud offering giving more cloud options to business. Article by BizReport. Read entire story here. … [Read more...]

Chanel gives aspirational taste of beauty products in lip gloss-themed stickers

{}French atelier Chanel is the latest fashion brand to create an emoji keyboard in a bid for the attention of the youth segment of the market. Article by Mobile Marketer Messaging News Feed. Read entire story here. … [Read more...]

Healthy future for fitness wearables

{}The market for wearables reached a new all-time high last year, according to the International Data Corporation's (IDC) Worldwide Quarterly Wearable Device Tracker report, as new vendors entered the market and existing vendors boosted product lineups. Article by BizReport. Read entire story here. … [Read more...]

Facebook Messenger’s Snapchat-inspired feature bars brands from posting for now

{}Facebook Messenger’s Snapchat-inspired Day is putting brands at a disadvantage by allowing users first dibs and preventing businesses from use, which could have allowed brands to create a stronger bond with consumers due to the organic experience. Article by Mobile Marketer Messaging News Feed. Read entire story here. … [Read more...]