10 Things that DO NOT (Directly) Affect Your Google Rankings – Whiteboard Friday

Posted by randfishWhat do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might've gotten a hint from the title: not a single one of them directly affects your Google rankings. In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly thought to influence your rankings that Google simply doesn't care … [Read more...]

How to Prioritize SEO Tasks [+Worksheet]

Posted by BritneyMuller“Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk. As my mind spun into a million different directions and I struggled to form complete sentences, I asked for a more specific website example. A healthy discussion ensued after more direction was provided, but these “Where do I start?” questions occur all the time in digital … [Read more...]

So You Want to Build a Chat Bot – Here’s How (Complete with Code!)

Posted by R0bin_L0rdYou’re busy and (depending on effective keyword targeting) you’ve come here looking for something to shave months off the process of learning to produce your own chat bot. If you’re convinced you need this and just want the how-to, skip to "What my bot does." If you want the background on why you should be building for platforms like Google Home, Alexa, and Facebook Messenger, … [Read more...]

The Anatomy of a $97 Million Page: A CRO Case Study

Posted by jkuriaIn this post, we share a CRO case study from Protalus, one of the fastest-growing footwear companies in the world. They make an insole that corrects the misalignment suffered by roughly 85% of the population. Misalignment is the cause of most back, knee, and foot pain. Back pain alone is estimated to be worth $100 billion a year. Summary We (with Protalus’ team) increased direct … [Read more...]

How to Build a Business You Can Run From Anywhere

As indie entrepreneurs, sometimes all it takes is a little travel break to remind us why we started our business in the first place. Travel is amazing for inspiration and perspective. It would be terrible to make a business that doesn’t allow you to travel. Just think about that! You put all this work in to get your business WORKING. Topic we care about… check. Validated unique selling … [Read more...]

Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity – Whiteboard Friday

Posted by randfishHow does the flow of link equity work these days, and how can you harness its potential to help improve your rankings? Whether you're in need of a refresher or you've always wanted a firmer grasp of the concept, this week's Whiteboard Friday is required watching. Rand covers the basic principles of link equity, outlines common flow issues your site might be encountering, and … [Read more...]

Do you ever worry you’re building the wrong kind of business?

Lately we’ve been obsessed with a simple idea here at Fizzle. When we hear a success story from someone who built a business, there’s usually a distinct turning point in the story. This turning point revolves around something the entrepreneur changed that made everything click. Sometimes the change is small, other times it’s a larger pivot. But in each case, the change seems to lead to building a … [Read more...]

Pros and Cons of HTTPS Services: Traditional vs Let’s Encrypt vs Cloudflare

Posted by jrridleyIf you have a website property verified in Google Search Console, and the website is not HTTPS-secured, you’ve likely seen some form of the following message in your dashboard recently: After months of talk and speculation, Google has finally started to move forward with its plan to secure the web by enforcing HTTPS. Although HTTPS had previously only been a concern for … [Read more...]

Announcing 5 NEW Feature Upgrades to Moz Pro’s Site Crawl, Including Pixel-Length Title Data

Posted by Dr-PeteWhile Moz is hard at work on some major new product features (we're hoping for two more big launches in 2017), we're also working hard to iterate on recent advances. I'm happy to announce that, based on your thoughtful feedback, and our own ever-growing wish lists, we've recently launched five upgrades to Site Crawl. 1. Mark Issues as FixedIt's fine to ignore issues that don't … [Read more...]

The Hurdle Between Free & Paid for Entrepreneurs With Heart (FS232)

As an indie entrepreneur, if you want to make sales and build a thriving business you need to overcome the hurdle between free and paid. When we say “free” we mean the stuff you do for free… the content, the social media stuff, the free guides you create as lead magnets. That free stuff is the first step in seeing if people like what you have to offer. It’s an important step. But getting those … [Read more...]

The Beginner’s Guide to Structured Data for SEO: How to Implement Structured Data

Posted by bridget.randolphPart 2: How to implement structured data for SEOWelcome to Part 2 of The Beginner’s Guide to Structured Data: How to Implement Structured Data for SEO. In Part 1, we focused on gaining a high-level understanding of what structured data is and how it can be used to support SEO efforts. (If you missed Part 1, you can go check it out here). In Part 2, we’ll be looking at the … [Read more...]

The 3 Easiest Link Building Tactics Any Website Can Use to Acquire Their First 50 Links – Whiteboard Friday

Posted by randfishWithout a solid base of links, your site won't be competitive in the SERPs — even if you do everything else right. But building your first few links can be difficult and discouraging, especially for new websites. Never fear — Rand is here to share three relatively quick, easy, and tool-free (read: actually free) methods to build that solid base and earn yourself … [Read more...]

The E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways

Posted by Alan_ColemanIs your website beating, meeting, or behind the industry average? Wolfgang Digital’s 2017 E-Commerce Benchmark KPI Study is out with an even bigger sample size than ever before. Analyzing 143 million website sessions and $531 million in online revenues, the study gives e-commerce marketers essential insights to help benchmark their business’s online performance and understand … [Read more...]

The Beginner’s Guide to Structured Data for SEO: A Two-Part Series

Posted by bridget.randolphPart 1: An overview of structured data for SEOSEOs have been talking about structured data for a few years now — ever since Google, Bing, Yahoo! and Yandex got together in 2011 to create a standardized list of attributes and entities which they all agreed to support, and which became known as Schema.org. However, there's still a lot of confusion around what structured … [Read more...]

State of Enterprise SEO 2017: Overworked SEOs Need Direction

Posted by NorthStarInboundThis survey and its analysis was co-authored with North Star Inbound's senior creative strategist, Andrea Pretorian.In the spring of 2017, North Star Inbound partnered up with seoClarity and BuzzStream to survey the state of enterprise SEO. We had a fair share of anecdotal evidence from our clients, but we wanted a more objective measurement of how SEO teams are … [Read more...]

A Stupidly Simple Guide to Taking Action, Finding Clarity & Getting Clients Right Away (FS231)

One of the things we hear most often is that people want CLARITY in order to get started. They feel overwhelmed and murky, like they would totally get started if only they knew what to DO! Maybe you feel like you need answers before you begin, because you have to get this right. Today, we are flipping that. I know you think you need CLARITY in order to take ACTION. But today, we’re out to … [Read more...]

How to Diagnose Pages that Rank in One Geography But Not Another – Whiteboard Friday

Posted by randfishAre you ranking pretty well in one locale, only to find out your rankings tank in another? It's not uncommon, even for sites without an intent to capture local queries. In today's Whiteboard Friday, Rand shows you how to diagnose the issue with a few clever SEO tricks, then identify the right strategy to get back on top. Click on the whiteboard image above to open a … [Read more...]

What’s Your AMP Traffic Really Doing? Set Up Reporting in 10 Minutes

Posted by Jeremy_GottliebThe other day, my colleague Tom Capper wrote a post about getting more traffic when you can’t rank any higher. I was really pleased that he wrote it, because it tackles a challenge I think about all the time. As SEOs, our hands are tied: we’re often not able to make product-level decisions that could create new markets, and we’re not Google’s algorithms — we can’t force a … [Read more...]

Building a Community of Advocates Through Smart Content

Posted by Michelle_LeBlancFrom gentle criticism to full-on trolls, every brand social media page or community sometimes faces pushback. Maybe you’ve seen it happen. Perhaps you’ve even laughed along as a corporation makes a condescending misstep or a local business publishes a glaring typo. It’s the type of thing that keeps social media and community managers up at night. Will I be by my phone to … [Read more...]

Going Beyond Google: Are Search Engines Ready for JavaScript Crawling & Indexation?

Posted by goralewiczI recently published the results of my JavaScript SEO experiment where I checked which JavaScript frameworks are properly crawled and indexed by Google. The results were shocking; it turns out Google has a number of problems when crawling and indexing JavaScript-rich websites. Google managed to index only a few out of multiple JavaScript frameworks tested. And as I proved, … [Read more...]

Could 1 Small Tweak Change Everything in Your Business?

Business ideas almost never work right out of the gate. Nevertheless, entrepreneurs put a ton of pressure on themselves to make their idea work. The truth is, every business goes through natural shifts over time. It’s true. If you’re building a business, expect to make shifts and tweaks over time… because from our experience it seems that’s just what entrepreneurs do. We’ve seen this hundreds … [Read more...]

Relive MozCon with the 2017 Video Bundle

Posted by Danielle_LaundersMozCon may be over, but we just can’t get enough of it — and that's why our team has worked hard to bring the magic back to you with our MozCon 2017 Video Bundle. You'll have 26 sessions at your fingertips to watch over and over again — that’s over 14 hours of future-focused sessions aiming to level up your SEO and online marketing skills. Get ahead of Google and its … [Read more...]

How to Determine if a Page is "Low Quality" in Google’s Eyes – Whiteboard Friday

Posted by randfishWhat are the factors Google considers when weighing whether a page is high or low quality, and how can you identify those pages yourself? There's a laundry list of things to examine to determine which pages make the grade and which don't, from searcher behavior to page load times to spelling mistakes. Rand covers it all in this episode of Whiteboard Friday. Click on the … [Read more...]

The Voice Playbook – Building a Marketing Plan for the Next Era in Computing

Posted by SimonPensonPreface This post serves a dual purpose: it's a practical guide to the realities of preparing for voice right now, but equally it's a rallying call to ensure our industry has a full understanding of just how big, disruptive, and transformational it will be — and that, as a result, we need to stand ready. My view is that voice is not just an add-on, but an entirely new way … [Read more...]