Not-Actually-the-Best Local SEO Practices

Posted by MiriamEllisIt’s never fun being the bearer of bad news. You’re on the phone with an amazing prospect. Let’s say it’s a growing appliance sales and repair provider with 75 locations in the western US. Your agency would absolutely love to onboard this client, and the contact is telling you, with some pride, that they’re already ranking pretty well for about half of their locations. With … [Read more...]

What Do Google’s New, Longer Snippets Mean for SEO? – Whiteboard Friday

Posted by randfishSnippets and meta descriptions have brand-new character limits, and it's a big change for Google and SEOs alike. Learn about what's new, when it changed, and what it all means for SEO in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! <span id="selection-marker-1" … [Read more...]

Don’t Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them

Posted by Tom.CapperDigital marketing is a proudly data-driven field. Yet, as SEOs especially, we often have such incomplete or questionable data to work with, that we end up jumping to the wrong conclusions in our attempts to substantiate our arguments or quantify our issues and opportunities. In this post, I’m going to outline 4 data analysis pitfalls that are endemic in our industry, and how to … [Read more...]

7 Reasons Your To Do List isn’t Getting Done

Here at Fizzle, our members have no shortage of useful skills and incredible ideas. But making measurable progress day after day? Well, lots of us fall down when it comes to execution. If you have some big dreams, you probably know what it feels like when days and weeks pass without feeling like you’ve made actual, measurable progress. I know this feeling all too well. Before launching the … [Read more...]

Our Readership: Results of the 2017 Moz Blog Reader Survey

Posted by Trevor-KleinThis blog is for all of you. In a notoriously opaque and confusing industry that's prone to frequent changes, we see immense benefit in helping all of you stay on top of the game. To that end, every couple of years we ask for a report card of sorts, hoping not only to get a sense for how your jobs have changed, but also to get a sense for how we can improve. About a month … [Read more...]

10 Things That Have Changed About Online Business In The Past 10 Years

Want to hear from some giants in the online business space about what’s changed in business the past 10 years? You should. Why? Ever wonder what is actually important to learn when it comes to building your own business? Are you getting left behind by the ever-changing entrepreneurial landscape? Then you better get into this episode. Everyone knows there’s so much we need to learn when starting … [Read more...]

How Local SEO Fits In With What You’re Already Doing

Posted by MiriamEllisYou own, work for, or market a business, but you don’t think of yourself as a Local SEO. That’s okay. The forces of history have, in fact, conspired in some weird ways to make local search seem like an island unto itself. Out there, beyond the horizon, there may be technicians puzzling out NAP, citations, owner responses, duplicate listings, store locator widgets and the like, … [Read more...]

Designing a Page’s Content Flow to Maximize SEO Opportunity – Whiteboard Friday

Posted by randfishControlling and improving the flow of your on-site content can actually help your SEO. What's the best way to capitalize on the opportunity present in your page design? Rand covers the questions you need to ask (and answer) and the goals you should strive for in today's Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new … [Read more...]

The Complete Guide to Direct Traffic in Google Analytics

Posted by tombennetWhen it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions. The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on your site’s performance, but rather because it’s somehow immune to further … [Read more...]

How to Write Marketing Case Studies That Convert

Posted by kerryjonesIn my last post, I discussed why your top funnel content shouldn’t be all about your brand. Today I’m making a 180-degree turn and covering the value of content at the opposite end of the spectrum: content that’s directly about your business and offers proof of your effectiveness.Specifically, I’m talking about case studies.I’m a big believer in investing in case studies … [Read more...]

How to Transition into a Truly Meaningful Life With Charles Eisenstein (FS243)

What would happen if you realized that you aren’t actually doing what you love? How would you transition into a truly meaningful life? While we’re at it, what does it really mean to use your gifts to change the world? And how can you earn your living along the way? If you’re working for yourself already you know how easy it can be to get caught up in the busy-ness and lose track of what matters … [Read more...]

Knowledge Graph Eats Featured Snippets, Jumps +30%

Posted by Dr-PeteOver the past two years, we've seen a steady and substantial increase in Featured Snippets on Google SERPs. In our 10,000-keyword daily tracking set, Featured Snippets have gone from about 5.5% of queries in November 2015 to a recent high of just over 16% (roughly tripling). Other data sets, with longer tail searches, have shown even higher prevalence. Near the end of October … [Read more...]

Which of My Competitor’s Keywords Should (& Shouldn’t ) I Target? – Whiteboard Friday

Posted by randfishYou don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In today's Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to … [Read more...]

AMP-lify Your Digital Marketing in 2018

Posted by EricEngeShould you AMP-lify your site in 2018?This is a question on the mind of many publishers. To help answer it, this post is going to dive into case studies and examples showing results different companies had with AMP.If you’re not familiar with Accelerated Mobile Pages (AMP), it’s an open-source project aimed at allowing mobile website content to render nearly instantly. This … [Read more...]

Making The Sale — Three Essential Ingredients That Get Customers To Buy Now (FS242)

If you’ve ever had high hopes about how good your sales were going to be… and then had those hopes destroyed by little to no results? So often we see business owners who get super excited about launching a new product or service, and they have high hopes about making those sales. They then proceed to put it out there, push it to social media, email their list, and give something away for free … [Read more...]

Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business – Next Level

Posted by jocameron Welcome to the newest installment of our educational Next Level series! In our last episode, our fearless writer Jo Cameron shared how to uncover low-value content that could hurt your rankings and turn it into something valuable. Today, she's returned to share how to do effective keyword research and targeting for local queries. Read on and level up! All around the world, … [Read more...]

How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday

Posted by randfishIt's common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today's Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn't. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz … [Read more...]

How to Make Your Website More Secure (So Google Doesn’t Punish You)

Posted by lkolowichThanks to the buzz around website hacking and personal data theft in recent years, most Internet users are aware that their sensitive information is at risk every time they surf the web.And yet, although the personal data of their visitors and customers is at risk, many businesses still aren’t making website security a priority.Enter Google.The folks over at Google are known for … [Read more...]

Stop Everything & Setup Google Analytics Email Conversion Tracking!

It’s terrible when there’s activity on your site that you’re BLIND to. What pages are people using? What calls to action are effective? Etc. (Note: we haven’t fully launched this yet, but you can be the first to know about a new course we’re doing on tuning up your website to be way more effective in just 3 days.) So in this post I’m going to show you exactly how to setup one of the most important … [Read more...]

How to Build the Right Content Marketing Strategy for SEO Growth

Posted by AlliBerry3Delivering content that best serves the needs of users is certainly top-of-mind for many SEOs since the Hummingbird algorithm update and subsequent buzz around RankBrain. It sounds easy enough in theory, but what does that actually mean in practice? Many SEOs believe that they're already doing this by driving their content strategy by virtue of keyword research alone. The … [Read more...]

Rewriting the Beginner’s Guide to SEO

Posted by BritneyMuller (function($) { // code using $ as alias to jQuery $(function() { // Hide the hypotext content. $('.hypotext-content').hide(); // When a hypotext link is clicked. $('a.hypotext.closed').click(function (e) { // custom handling here e.preventDefault(); // Create the class reference from the rel value. … [Read more...]

Networking, Avoiding Hard Stuff & Lessons Learned Making 100 Projects in 1 Year

If you are stuck in the romantic notion of what it looks like to create a business and you need some motivation to stop running away from the hard work, you’re going to love this episode. On today’s show we are joined by none other than Justin Jackson, who went from having a day job to being a successful author and creating 100 projects in one year, all to show that it is possible for you to … [Read more...]

How Google Gives Us insight into Searcher Intent Through the Results – Whiteboard Friday

Posted by randfishWhen Google isn't quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In this episode of Whiteboard Friday, Rand offers some real-world examples of what we can glean just by skimming the kinds of things Google decides are … [Read more...]

Inconsistent Diligence Is Still Diligence

If you’ve been around the online biz block for a while, chances are you’ve heard about how important it is to be consistent in your business. And whenever you hear about being consistent, you probably start to feel pretty crappy about yourself. How do I know? Because it happens to me every damn time. 3 1/2 years ago, I got the harebrained idea to start a food blog when everyone else and their … [Read more...]