Nextdoor raised about $75 million to connect neighbors

 Nextdoor, the neighborhood social networking site raised about $75 million in a funding round, The Information reported, estimating that the valuation is $1.5 billion. The round was confirmed by TechCrunch. This adds to the over $200 million that the San Francisco-based company has raised, dating back to 2010. Its last reported round was in early 2015 at a $1.1 valuation. The report says … [Read more...]

Instagram hires Twitter’s former VP of revenue product

 Instagram made a big hire last week when it brought on board Ameet Ranadive, Twitter’s former VP of revenue product. At Instagram, Ranadive is working as director of product overseeing the Wellbeing team, “which helps promote positive behavior on Instagram and protects the community from bad behavior and content,” he posted on Twitter on Friday. As head of the … [Read more...]

How to Improve Your Facebook Video Watch Time

Does your business use Facebook video? Do you want more people to watch your videos all the way through? In this article, you’ll discover how to set up a Facebook ad campaign that generates longer Facebook video watch times. #1: Upload Your Video to Your Page’s Video Library Many marketers upload their video directly into [...] This post How to Improve Your Facebook Video Watch Time … [Read more...]

Time’s up for the Ticker? Facebook appears to axe feed for tracking your friends’ activity

 As Facebook continues to tinker with its layout and services to spur more interactions and engagement, it seems that not even the most well-known or oldest features are spared. In the most recent development, it looks like Facebook has quietly removed the Ticker, the box that used to appear to the right of your News Feed to summarize what all your friends have been liking, commenting … [Read more...]

Facebook will temporarily disable a tool that lets advertisers exclude people of color

 Facebook has been under fire for its practices and policies that enable advertisers to exclude “multicultural affinity” groups from the audiences they reach via the social network. Now, in light of a ProPublica investigation and pressure from the Congressional Black Caucus, Facebook says it’s committed to taking a closer look at its advertising policies. Read More … [Read more...]

Instagram is testing a standalone app for direct messaging

 Instagram has changed a lot since its acquisition by Facebook in 2012. The original premise was so simple. Beautify your photo and share it to your friends in a couple clicks. Like your friends photos with a simple scroll and a double-tap. Now, Instagram has videos and gifs (Boomerang). It has its own set of superstars and an algorithmic feed that helps those superstars dominate … [Read more...]

Meet ‘Genies,’ the lifelike personalized avatars that reenact news

 “We plan on making Bitmoji obsolete,” says Akash Nigam, CEO of Genies. Bragging about beating one of the world’s top apps before his has even launched is emblematic of Nigam’s and Genies’ brash style. But with $15 million in funding at a valuation over $100 million, top investors like NEA and Hollywood royalty like CAA are buying into the avatar startup. Read … [Read more...]

Snapchat Redesign, Instagram Stories Changes, and Facebook Messenger for Kids

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Snapchat redesign with Shaun Ayala, Instagram Stories changes, Facebook Messenger Kids, and more breaking social [...] This post Snapchat Redesign, … [Read more...]

Facebook Sound Collection lets you add no-name music to videos

 The right soundtrack can make a boring video interesting. So after years of reported discussions with the record labels, Facebook is launching video editing tool Sound Collection for inserting into Facebook and Instagram clips “songs, vocals, noises, and instrumental tracks spanning genres like hip hop, pop, jazz, country, and more.” Read More … [Read more...]

Persuading People: The Journey, Episode 9

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=BIfJHDlXxWY Watch The Journey: Episode 9 Episode 9 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...] This post Persuading … [Read more...]

These are Facebook’s internal policies on harassment and bullying

 Facebook, in a similar manner to what it did with its internal policies around Managing Bias, is making publicly available its policies on harassment and bullying. Facebook also has outlined its investigation process as a result of harassment or bullying allegations. Read More … [Read more...]

Visual Personal Branding: How to Build a Loyal Following With Images

Want to create a strong connection with your followers? Wondering how to capture photos that authentically tell your brand’s story? To explore how to develop your visual personal brand on Instagram and beyond, I interview Jenna Kutcher. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media [...] This post Visual Personal Branding: How to … [Read more...]

Facebook adds support for live streaming and video chats to Messenger games

 Last November, Facebook launched Instant Games, a new platform for gaming with friends inside the Messenger chat app. Today, the company is announcing a couple of notable new features for this gaming platform, including support for live streaming via Facebook Live and video chatting with fellow gamers. The idea with Instant Games is to boost people’s time spent in Messenger by … [Read more...]

Influencer Marketing: New Research for Video Creators

Are you a video creator looking to get into influencer marketing? Wondering whether creating sponsored video content is a viable moneymaking option? In this article, you’ll discover insights from new research that reveal how influencer marketing has grown in the last year and how other video creators are planning to pursue relationships with brands. #1: [...] This post Influencer Marketing: … [Read more...]

Twitter Lite with lower data usage becomes available in 24 new countries

 Twitter is rolling out its “Lite” version, after a successful trial in the Philippines. The Android app will become available in two dozen countries across Africa, Asia, Europe, the Middle East and Latin America. Not too different from Facebook Lite, Twitter has also built a version of its app that’s optimized for developing countries. Twitter Lite minimizes data … [Read more...]

Influencer Disclosure Guidelines: What Marketers and Creators Need to Know

Do you work with influencers? Wondering how best to comply with disclosure guidelines? In this article, you’ll discover how to properly protect your business when participating in influencer campaigns. #1: Use Built-In Disclosure Tools for Top Social Platforms One positive result from the efforts of the Federal Trade Commission (FTC) to increase transparency is that [...] This post … [Read more...]

Instagram lets you Archive and Highlight your favorite expired Stories

 Instagram is copying Snapchat’s Memories feature and going a step further, letting you create a permanent home to show off formerly ephemeral content. Rolling out globally today on iOS and Android, Instagram Stories will now automatically Archive your Stories to a private part of your profile when they disappear 24 hours after being posted. You’ll then be able to create … [Read more...]

Win Free Tickets to Social Media Marketing World 2018

Want to win a free ticket to the industry’s largest social media marketing conference of the year? Social Media Examiner has been working hard to bring you our sixth annual physical conference. And we’ve come up with a fun way for you to get involved. First, what is this event? Social Media Marketing World 2018 [...] This post Win Free Tickets to Social Media Marketing World 2018 first … [Read more...]

As tbh popularity wanes, Facebook launches ‘Did You Know’ social questionnaire

 Facebook wants you to share a bit more about yourself on your profile, so today it’s launching a new feature to web and mobile users called “Did You Know,” where you can answer questions about yourself to clue friends into your secrets, dreams, goals and feelings. Read More … [Read more...]

3 Powerful Graphic Design Tools for Busy Marketers

Need a new way to create quality social media images? Looking for tools that offer easily customizable templates? In this article, you’ll discover three graphic design tools to create professional images and visuals. #1: Snappa Snappa is the first graphic design tool on this list, thanks to its sheer ease of use. The interface is [...] This post 3 Powerful Graphic Design Tools for Busy … [Read more...]

You can now import your Instagram contacts into Messenger

 Facebook and Instagram have begun testing a feature that allows you to more easily bring your Instagram contacts into Messenger. The experience, which is entirely opt-in for the app’s users, is the latest in a series of integrations between Instagram and Facebook’s properties, which has earlier included the cross-posting of Instagram Stories to Facebook as well as the ability … [Read more...]

How to Use the Facebook Creator App

Want to add more polish to your Facebook Live broadcasts? Wondering how Facebook Creator can help? Facebook Creator is a handy all-in-one app that lets you record branded video, chat with your community, and get valuable insights for your content. In this article, you’ll discover how to use the Facebook Creator mobile app to get [...] This post How to Use the Facebook Creator App first … [Read more...]

Facebook “Messenger Kids” lets under-13s chat with whom parents approve

 For the first time, Facebook is opening up to children under age 13 with a privacy-focused app designed to neutralize child predator threats that plague youth-focused competitors like Snapchat. Rolling out today on iOS in the US, “Messenger Kids” lets parents download the app on their child’s phone or tablet, create a profile for them, and approve friends and family who … [Read more...]

7 Mobile Apps for Editing and Enhancing Images

Do you want to edit your social media images on the go? Looking for easy-to-use smartphone apps to fine-tune your photos? In this article, you’ll discover seven mobile apps for editing and enhancing your visuals. #1: Make Your Photos Pop With A Color Story If you’re looking for an easy-to-use photo editing app, A Color [...] This post 7 Mobile Apps for Editing and Enhancing Images … [Read more...]