21.co announces a token system to get people to join its paid messaging network

 Today at Disrupt, 21.co CEO and co-founder Balaji Srinivasan outlined his company’s unusual evolution and announced the launch of a new system for kickstarting the site’s user base by incentivizing people with tokens for doing things like signing up, getting verified and performing certain tasks. The company opted to move away from the increasingly popular ICO model … [Read more...]

Twitter is testing a Twitter Lite Android app, first in the Philippines

 Twitter today has nearly four times as many monthly active users outside the U.S. as it does in its home market — 260 million versus 68 million — and this week it quietly launched a new app in an effort to boost those numbers further. The social network is testing a Android app for Twitter Lite, a native app version of a mobile web site Twitter launched earlier this … [Read more...]

Facebook Ads Dynamic Creative, Instagram Visual Backdrops, and YouTube Fan Sponsors

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook ad updates with Amanda Bond, Instagram updates with Jeff Sieh, YouTube fan sponsors [...] This post Facebook Ads Dynamic Creative, Instagram … [Read more...]

Instagram adds face filters to live video

 Instagram is making its face filters available for live video streaming through the app, the company announced today. Instagram had introduced face filters, which add visual effects to detected faces, back in May, but until now it was only available on video and images captured first and then posted to your Instagram Story after the fact. All existing face filters are now available for … [Read more...]

How tbh hit #1 by turning anonymity positive

 The innovation of tbh, teen-speak for To Be Honest, was getting rid of the typing. Whether asking or answering questions, open text fields invite abuse when combined with anonymity. Even an innocuous question like “What do you think of me?” can lead to mean-spirited comments if responders don’t have their names, and therefore any accountability, attached. Read More … [Read more...]

Product Evangelism: How to Evangelize and Create Advocates

Want to create an intensely loyal fan base for your product? Wondering how a product evangelist can help? To explore how product evangelism supports the sales process, I interview Guy Kawasaki. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy [...] This post Product Evangelism: How to Evangelize and … [Read more...]

Facebook and Twitter play bigger role in Congressional election-hacking probe

 As Congressional investigations into Russia’s role in manipulating the election for U.S. president deepens, tech companies are assuming a more central role in the inquiries. Both Twitter and Facebook are stepping up their efforts to cooperate with Congressional investigations into Russian interference with last year’s presidential election. Read More … [Read more...]

Thoughts on Facebook’s 9 plans to curb election interference

 Election meddling is Facebook’s next adversary, and it’s got a plan to attack it just like it did with fake news. Solutions to both these scourges come too late to prevent tampering that may have aided Donald Trump winning the presidency — but at least Facebook is owning up to the problem, working with the government and starting to self-regulate. Read More … [Read more...]

How to Use Facebook Audience Optimization for Better Organic Exposure

Want to increase your Facebook news feed exposure? Looking for a solution that doesn’t involve ads? In this article, you’ll discover how to improve your organic visibility via Facebook’s Audience Optimization feature. Why Use Organic Post Targeting? Facebook gives businesses access to a large global audience, but the platform is becoming increasingly saturated with branded … [Read more...]

Polly’s teen polling app piggybacks on Snapchat

 Snapchat doesn’t technically have a developer platform, but that hasn’t stopped other startups from taking advantage of its new feature for attaching links to your Snaps and Stories. Sarahah was the first, allowing people to ask fellow Snappers for open-ended anonymous feedback. But the problem is that those requests could be met with cyberbullying. Polly is a new teen … [Read more...]

Facebook vows to manually review ad targeting after ‘Jew-Haters’ scandal

 Facebook failed to foresee how turning user-written interests and employer information from profiles into ad targeting options could turn offensive. Facebook COO Sheryl Sandberg has apologized for the situation, and announced that Facebook will now manually review all ad targeting options. Read More … [Read more...]

3 Tools That Increase Your Instagram Bio Links

Want to get more out of your Instagram bio link? Do you wish you could share multiple links via Instagram? In this article, you’ll discover three tools that let you serve links to people who click on your Instagram bio. #1: Promote 5 Links for a Single Instagram Account Linktree is an easy-to-implement solution to [...] This post 3 Tools That Increase Your Instagram Bio Links first appeared … [Read more...]

See what Facebook ads you actually clicked in ‘Recent Ad Activity’

 You might think you’re impervious to Facebook’s ads, but you probably do get seduced every once in a while. But because ads aren’t always permanently available anywhere, it can be impossible to find a Facebook ad that led somewhere you want to revisit. Now Facebook has a solution called Recent Ad Activity for when (if) you click an ad and want to see it again. Read More … [Read more...]

Twitter replaces board member who left for Microsoft with ex-Google CFO

 Crossing the social media divides isn’t common in Silicon Valley, so it’s notable that Twitter and Microsoft have played a spot of musical chairs with their boards. Twitter board member Hugh Johnston — day job: Pepsi vice chairman and CFO — has left Twitter’s board to join Microsoft’s board as of today. Johnston’s replacement at the … [Read more...]

How to Reach a Non-English-Speaking YouTube Audience

Is your content on YouTube? Have you considered taking your content global? In this article, you’ll discover how to expand your reach and influence on YouTube by optimizing your videos for viewers who speak different languages. Reveal Your Ideal International Audiences You may assume that all of your YouTube videos are being viewed in English-speaking [...] This post How to Reach a … [Read more...]

Snap, Facebook, Pop: Sriram Krishnan joins Twitter as senior director of product

 In the ever-moving musical chairs that is the tech industry, Twitter has added a new person to its product team. Sriram Krishnan is now senior director of product at the social media platform. He announced the news himself, appropriately on Twitter, with a hearty endorsement from CEO Jack Dorsey. He will be reporting to Keith Coleman, who is Twitter’s new-ish VP of Product (he … [Read more...]

Keybase launches fully encrypted Slack-like communications tool — and it’s free

 Keybase added to its encrypted tool kit today when it launched Keybase Teams, an open source, Slack-like communications tool with end-to-end encryption. Desktop and mobile versions are available for download now. It may seem like competing with Slack, the enormously popular enterprise communications tool would be a fool’s errand for Keybase. But by making it fully encrypted, open … [Read more...]

How to Use Facebook Video Ads to Move People Through Your Sales Funnel

Are you using video in your Facebook ad campaigns? Wondering how video can best move people through your sales funnel? In this article, you’ll learn how to move prospects through three stages of the decision-making process by serving the right video at the right time. Why Use Video Ads in a Sales Funnel? Before you [...] This post How to Use Facebook Video Ads to Move People Through Your … [Read more...]

Facebook centralizes its crisis response tools in a new hub called Crisis Response

 Facebook today is announcing a new feature called Crisis Response, designed to make it easier for people to find out more about recent crises and access various to tools to support recovery, including Safety Check, Community Help and Fundraisers. This trio of tools had previously existed – the difference is that all the resources will now be located in a single place. The social … [Read more...]

Zoe Quinn talks about online abuse and her new book, Crash Override

 Zoe Quinn went to the heart of Gamergate and has come back with a new book, Crash Override, a meditation on online communities and making the Internet safer. Quinn spoke with me for a few minutes about her new book and how we can help prevent kids from going down the Gamergate path. Her ultimate solution? Talking to people who harass her. By putting a voice to the name she was able to … [Read more...]

Spotify launches an iMessage app for texting songs to friends

 Spotify has quietly launched its own iMessage application that let you text songs to friends with just a few taps. The new app hasn’t been officially announced, but appears to be similar in functionality to Spotify’s Messenger app, which went live earlier this spring as one of Messenger’s new chat extensions. As with the Messenger bot, the new iMessage app also lets … [Read more...]

‪Instagram now autoplays video sound once turned on until you close the app

 Autoplay audio can be annoying or convenient depending on the situation. Luckily Instagram has found a happy medium between defaulting autoplay video sound on or off. This weekend TechCrunch spotted that some Instagram videos in the feed were autoplaying with audio. Now Instagram has confirmed to us “this new update rolled out recently” and here’s how it works for … [Read more...]

Facebook ‘Snooze’ button temporarily hides people in your feed

 Sick of a friend’s non-stop vacation photos? Bored of hearing about some business Page’s big launch? One of your groups won’t shut up about their upcoming get-together? Now Facebook has a Snooze button that lets you temporarily unfollow friends, Pages or Groups for 24 hours, 7 days or 30 days. Read More … [Read more...]

Facebook Ads Manager and Twitter Team Management

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook Ads Manager changes with Amanda Bond, Twitter team management with Kim Reynolds, and [...] This post Facebook Ads Manager and Twitter Team … [Read more...]