Skimlinks can now ‘pre-target’ users down to a product category

{}The London-based company now offers segments of users interested in buying a given kind of product, even if they’ve only read about it and not clicked on a link to buy. Please visit Marketing Land for the full article. Article by Marketing Land - Internet Marketing News, Strategies & Tips. Read entire story here. … [Read more...]

How blockchain-based identity could change digital marketing

{}The MetaMask plug-in turns Chrome into a blockchain browser, offering a glimpse of how a new kind of consumer identity and e-commerce might work. Please visit Marketing Land for the full article. Article by Marketing Land - Internet Marketing News, Strategies & Tips. Read entire story here. … [Read more...]

What can legacy media teach us about programmatic’s future?

{}Digital technologies revolutionized the way we consume media, but columnist Chuck Moran wonders if there are some elements of old media (print, TV) that advertisers might take back if we could. Please visit Marketing Land for the full article. Article by Marketing Land - Internet Marketing News, Strategies & Tips. Read entire story here. … [Read more...]

Let’s get visual: Shopping from within images

{}Columnist Christi Olson outlines exciting developments that bring image search and shopping together to enhance the search experience for users. Please visit Marketing Land for the full article. Article by Marketing Land - Internet Marketing News, Strategies & Tips. Read entire story here. … [Read more...]

Janrain now includes a phone number-based fraud detector

{}Identity service says this kind of onboard fraud score is the first of its kind. Please visit Marketing Land for the full article. Article by Marketing Land - Internet Marketing News, Strategies & Tips. Read entire story here. … [Read more...]

LiveRamp’s IdentityLink acts as centerpiece for new identity consortium

{}The consortium is based around a common cookie for its members, to simplify the task of matching cookies to identities. Please visit Marketing Land for the full article. Article by Marketing Land - Internet Marketing News, Strategies & Tips. Read entire story here. … [Read more...]

How martech is working to solve the consumer identity crisis

{}From machine learning to biometrics and blockchains, marketing technology companies aim to improve how they verify consumer identities. Please visit Marketing Land for the full article. Article by Marketing Land - Internet Marketing News, Strategies & Tips. Read entire story here. … [Read more...]

Why B2B needs artificial intelligence

{}It’s not a coincidence that artificial intelligence is rapidly colonizing marketing tools designed for business sales. It’s a necessity. Please visit Marketing Land for the full article. Article by Marketing Land - Internet Marketing News, Strategies & Tips. Read entire story here. … [Read more...]

ColorTV adds search to its OTT services with purchase of Guidebox

{}The acquisition means that ColorTV now can use search results to focus its program recommendations or content promotion for online TV services. Please visit Marketing Land for the full article. Article by Marketing Land - Internet Marketing News, Strategies & Tips. Read entire story here. … [Read more...]

Oracle adds ad verification to its data wheelhouse by acquiring Moat

{}The tech giant can now see data about both ad targeting and ad delivery. Please visit Marketing Land for the full article. Article by Marketing Land - Internet Marketing News, Strategies & Tips. Read entire story here. … [Read more...]

6 ways that IBM Watson is changing digital marketing

{}The remote availability of "genius-as-a-service" profoundly changes how demand is generated, sales are made and customers are kept. Please visit Marketing Land for the full article. Article by Marketing Land - Internet Marketing News, Strategies & Tips. Read entire story here. … [Read more...]

TapInfluence adds tool to automatically check influencers’ posts for FTC compliance

{}The Auditor -- which TapInfluence says is the first of its kind -- tells brands and influencers in the network whether acknowledgement of sponsorship passes Federal Trade Commission guidelines. Please visit Marketing Land for the full article. Article by Marketing Land - Internet Marketing News, Strategies & Tips. Read entire story here. … [Read more...]

Caption Contest: What does this Marketoonist say to you?

{}Here’s your chance to contribute and be recognized for your own martech sense of humor by participating in the MarTech Cartoon Caption Contest. Please take a moment to come up with a creative caption for the above cartoon by Thursday, April 27 at midnight EST. Please visit Marketing Land for the full article. Article by Marketing Land - Internet Marketing News, Strategies & Tips. Read … [Read more...]

Innovid teams with Tapad to target video ads at users across devices

{}This is the first time Innovid can follow an individual from device to device, and the first partnership by Tapad with a global ad provider. Please visit Marketing Land for the full article. Article by Marketing Land - Internet Marketing News, Strategies & Tips. Read entire story here. … [Read more...]