Your No-Nonsense Guide to Getting Started with Social Media Ads

The first time I rode a motorcycle, I fell in love. Between the power, the speed, and the freedom, I knew it was something I wanted to keep doing for a long time. But I also knew I had a lot to learn. Learning to ride a motorcycle requires several new skills. You have to learn how to maneuver and balance a heavy, two-wheeled vehicle, how to change gears, how to let the clutch out smoothly and at … [Read more...]

Ad Company Creates Working Tequila Cloud

{}Cloudy with a chance of … booze. Article by Entrepreneur. Read entire story here. … [Read more...]

Culture Jamming. Activism and the Art of Cultural Resistance

Culture Jamming. Activism and the Art of Cultural Resistance, edited by Associate Professor of Communication Studies Marilyn DeLaure and author Moritz Fink. With a foreword by cultural critic Mark Dery. Find it on amazon USA and UK. Publisher NYU Press writes: A collaboration of political activism and participatory culture seeking to upend consumer capitalism, including interviews with The Yes … [Read more...]

Top 3 tips to engage during March Madness

{}March Madness, the NCAA Men's Basketball Tournament, is underway, and millions of fans are streaming video, tuned to television sets, and reading about their favorite teams. Here are three tips to better engage fans during March Madness. Article by BizReport. Read entire story here. … [Read more...]

Multiple data sources combine for ‘Anatomy of a UK Auto Shopper’

{}New research from ad technology firm Viant among car owners in the UK reveals how bringing multiple data sources together enables marketers to better understand their customers outside of their own vertical. Article by BizReport. Read entire story here. … [Read more...]

Ad Roundup: Data key for new releases

{}In today's advertising roundup, a trio of new tools releases to the digital ad space put data analysis at the forefront. Article by BizReport. Read entire story here. … [Read more...]

Ad Roundup: Series of releases to simplify campaigns, business

{}In today's advertising roundup, two releases set up to help brands bring advertising campaigns more quickly to market, and a cloud offering giving more cloud options to business. Article by BizReport. Read entire story here. … [Read more...]

Report: Execs keying in on programmatic, mobile efforts

{}AdRoll's new State of Performance Marketing report identifies two key trends for digital brands: programmatic and mobile. This should come as no surprise, as a dearth of shoppers have pushed into the mobile space, and programmatic has been on a steady increase as brands seek to have better analysis and controlled budgets. Article by BizReport. Read entire story here. … [Read more...]

Mobile Roundup: Native, video key to continued mobile growth

{}Two new reports are underlining key factors for the continued growth of mobile: that of video use, and the importance of native advertising. Article by BizReport. Read entire story here. … [Read more...]

YOC Launches Subtitle Feature to Counter Facebook Video Sound Auto-play

{}The German mobile advertising company has introduced the feature for its inline video ads and understitial ads The post YOC Launches Subtitle Feature to Counter Facebook Video Sound Auto-play appeared first on Mobile Marketing. Article by Mobile Marketing. Read entire story here. … [Read more...]

Expert: ‘Likes’ aren’t the value of social

{}Lots of companies measure how many mentions brands get on social media, the assumption being that more is better. But Austin-based Affinity Answers argues that just "likes" do not surface the true value of social interaction for brands. We asked Sree Nagarajan, the CEO of Affinity Answers to explain: Article by BizReport. Read entire story here. … [Read more...]

Faster Ad Revenue Reporting

Publishers making the most of their content by monetizing with FeedBlitz’s unique RSS and email ad service can find out how they’re doing more quickly. Ad earnings are now being calculated hourly, with about an hour’s delay, instead of overnight. In other words, checking your ad earnings at 2pm will give you an idea of your earnings through about 1pm today, and the numbers are … [Read more...]

Monetize Your Mailings: Introducing the Marquee Ad Unit

FeedBlitz is enabling a new, higher earning ad-unit, called a “Marquee” for publishers opted in to our ad network. The marquee unit in testing has significantly boosted earnings, in some cases nearly doubled them. As such, we’re really excited about this new ad format, and have enabled marquees for all publishers currently earning with our email ad network. Marquees go live for … [Read more...]

The wisdom and effectiveness of experimental marketing.

“Telling lies do not work in ads”, I read this long back and that made a big impact on me. I strove hard to come up with my online ads that invoked the truth embedded -both in the ad and in the minds of the target audience.I did not search for ads that instantly held my mind and my eyes. Such advertisements should not be searched; they should come to your attention. They should stay in … [Read more...]