Why it’s more vital than ever to get display measurement right

{}As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand the true value of your display marketing. Please visit Marketing Land for the full article. Article by Marketing Land - Internet Marketing News, Strategies & Tips. Read entire story here. … [Read more...]

Social shopping: How to use social media analytics to quantify purchase intent

{}With millions of consumers talking about their shopping experiences on social channels, columnist Ben Cockerell explains why social media insights are necessary for measuring purchase intent. Please visit Marketing Land for the full article. Article by Marketing Land - Internet Marketing News, Strategies & Tips. Read entire story here. … [Read more...]

Google Analytics and Social Media: What Marketers Need to Know

Do you track the return on your social media activity in Google Analytics? Want to discover some valuable shortcuts? To explore cool hacks for Google Analytics, I interview Annie Cushing. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers This post Google Analytics and Social Media: What … [Read more...]

Google Analytics: How to Analyze the Behavior of Your Site Visitors

Do you want to learn more about how people use your website? Wondering how the Behavior reports in Google Analytics can help? To explore how to navigate the Behavior section of Google Analytics, I interview Andy Crestodina. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media This post Google Analytics: How to Analyze the Behavior of Your Site … [Read more...]

5 Free Instagram Analytics Tools for Marketers

Do you want a better way to analyze your Instagram marketing efforts? Looking for free tools to help? The right Instagram tools can provide analytics to inform your social media strategy and content scheduling. In this article, you’ll discover five free Instagram analytics tools for marketers. #1: Instagram Insights If you’ve set up your Instagram This post 5 Free Instagram Analytics … [Read more...]

Self-serve analytics: Dream or reality?

{}Despite the hype, self-serve analytics isn't for everyone. Columnist Nick Iyengar says you need to take a close look at your team and its culture to get a better understanding of the right solution for your organization. Please visit Marketing Land for the full article. Article by Marketing Land - Internet Marketing News, Strategies & Tips. Read entire story here. … [Read more...]

How to Analyze Your Instagram Marketing: 4 Metrics to Consider

Wondering how best to analyze your Instagram marketing? Want to know which metrics will give you the most useful assessments? Tracking the right Instagram metrics will help you identify successful marketing efforts and show where you can achieve better results. In this article, you’ll discover how to analyze four important Instagram metrics. #1: Calculate Conversions This post How to Analyze … [Read more...]

How To Rock A Data-Driven Content Calendar Template That Will Boost Results By 299%

More consistency. Better frequency. Clearer organization. Those are the exact things an overwhelming majority of you told us you'd like help with for your blog posting schedule. I can see how those things are at the top of your list because problems in those areas prevent you from building the audience you need to convert into customers. And it sounds like a content calendar template is the … [Read more...]

Marketers: Track emotions, not just numbers

{}Columnist John Donnelly III explains why social media analysis needs to go beyond volume data with examples of how sentiment and emotion analysis can help marketers really understand consumers. Please visit Marketing Land for the full article. Article by Marketing Land - Internet Marketing News, Strategies & Tips. Read entire story here. … [Read more...]

Advanced Facebook Page Insights: An Analysis Guide for Marketers

Want more information on how your Facebook audience responds to your marketing? Looking for a guide to help you explore your Facebook Page Insights? The data in Facebook Insights can help you learn what’s working and what’s not on your page. In this article, you’ll discover how to download and analyze your Facebook Page Insights This post Advanced Facebook Page Insights: An … [Read more...]

How to Refine Your Facebook Audience for Better Ad Targeting

Do you want to improve your Facebook ad targeting? Interested in learning more about the audiences you’re already reaching? Refining your Facebook audience options will help you reach the right audience without wasting ad spend. In this article, you’ll discover how to build three valuable Facebook custom audience segments and analyze them with Audience Insights. This post How to Refine … [Read more...]

How to Drive Product Growth with Behavioral Personas

Retention is the key to building a great business. When your core product experience brings your users back time and time again, you gain some incredible advantages. You spend less on acquisition, learn from your users faster, and start building a community through word of mouth and referrals. If you can’t retain your users, you’re going to spend more on acquisition while not growing … [Read more...]

5 Ways to Analyze Your Social Media Marketing Performance

Do you want to analyze your social media marketing efforts? Wondering which metrics to focus on? Auditing key social media metrics can reveal which aspects of your social media marketing are working and provide insight into which areas you can improve upon. In this article, you’ll discover five ways to analyze the effectiveness of your This post 5 Ways to Analyze Your Social Media Marketing … [Read more...]

How to Deal with Outliers in Your Data

One thing many people forget when dealing with data: outliers. Even in a controlled online experiment, your dataset may be skewed by extremities. How do you deal with them? Trim them out, or is there some other way? How do you even detect the presence of outliers and how extreme they are? Especially if you’re optimizing your site for revenue, you should care about outliers. This post will … [Read more...]