What Can We Learn From Big Conversion Increases

After working with the company DODOcase for a year, CROMetrics gained a lot of insight into the small details that make a big difference when it comes to conversion. DODOcase is a company that specializes in accessories and cases for tablets, smartphones, and laptops. Throughout their year working with CROMetrics they increased conversion by 25% Article by Convert.com Blog. Read entire story … [Read more...]

6 Mobile App Marketing Trends you need to Boost Conversions

Here and there we hear that mobile apps are losing their positions giving way to messenger bots. It is hard to disagree that the apps market is visibly transforming. Yet, it is far too early to farewell them. They still are the great conversion engine for the small businesses and users are also seem far Article by Convert.com Blog. Read entire story here. … [Read more...]

The Technology Behind Convert’s A/B Testing Platform

As a web technology buff I love learning how web-based apps and services pull off, what appears to be, magic. Today I’m digging into the inner-workings of Convert.com to learn how their A/B testing platform works. I want to address some of the questions and potential concerns of web designers and developers who integrate Convert Experiments into Article by Convert.com Blog. Read entire … [Read more...]

10 Magento Plugins That Make Conversion Gurus Smile

Setting up an online store is easier than managing it to make the users place orders. The store owners often suffer for the losses as they invest a lot in designing an eCommerce website, but forget to optimize it for higher conversions. The conversion gurus are brainstorming for different ways to increase sales and revenues Article by Convert.com Blog. Read entire story here. … [Read more...]

Convert Multivariate or Multipage Experiments

If you have carried out Multivariate or Multipage experiments with Convert, then you would have used the ‘browse’ mode offered by the tool. This feature makes the visual editor work as a regular browser. It allows you to get an in depth idea about what the visitors to your site actually want and you get Article by Convert.com Blog. Read entire story here. … [Read more...]

Top 6 Fundamental A/B Tests Necessary to Achieving Your Goals

When Conversion Managers think of goals, they naturally gravitate towards ROI focused conversion metrics. That’s why many A/B test experiments focus on producing lift from small changes to on-page elements like images, videos, or buttons, that are directly responsible for directing traffic to conversions. But changing these elements can have an effect on more than Article by Convert.com Blog. … [Read more...]

Testing Your Discount Strategy

Do you want to make a higher conversion rate, but you don’t know the right way to do it? Offering discounts to your visitors is probably the best persuasive technique to convert them into customers. If you are not really sure whether this technique is right for you or not, it is best for you Article by Convert.com Blog. Read entire story here. … [Read more...]

Five Rules for Great Copy

Every investment in your site should lead to a return, but it’s easy to overlook one of the biggest investments tools for enhancing conversion–your copy. Copy seems very basic from the outset, but it is very complex form of marketing. It explains your services, describes your products, and offers up more information. But your copy Article by Convert.com Blog. Read entire story here. … [Read more...]

Your 2015 Conversion Optimization Software Stack

While the idea of changing the color of a call-to-action from blue to orange, or adding an image in order to skyrocket conversions by 150% would be great, in reality, you and I know that that almost never really happens.  To get the most out of A/B testing you need to arm yourself with the Article by Convert.com Blog. Read entire story here. … [Read more...]

3 Surprising E-Commerce Strategies To Maximize Your Conversions

Are you looking to increase your e-Commerce conversions? Are you searching for strategies to maximize your conversion? There are a lot of factors and elements to consider when you are looking to improve. But here are three surprising strategies to consider when you run your E-commence tests. 1. Viewers View Videos Videos on landing pages Article by Convert.com Blog. Read entire story here. … [Read more...]

3 Important Factors to Consider When Optimizing Your CTA

CTA (Calls to Action) buttons are important for the success of an ecommerce website. You are probably here looking for some tips to make them work for your website. While a lot has been said about the characteristics, relevance, placing and values of a CTA button, there is something that not many people think about; Article by Convert.com Blog. Read entire story here. … [Read more...]

5 Ways to Increase eCommerce Conversions

Having started your eCommerce site, it can often get difficult to get as much revenue as you’d ideally like. In most cases, site owners believe that it’s a traffic problem. What if I told you that the problem isn’t traffic but rather optimization? You can generate more revenue with existing traffic if you optimize your eCommerce Article by Convert.com Blog. Read entire story here. … [Read more...]

Benchmarking With The Enemy

With the right keywords and the perfect landing page, you are 100% sure that you are ready to launch your online campaign. It can be difficult and devastating to discover that you’re losing in terms of your conversion and that you are paying more in your Adwords. So what can you do in order to Article by Convert.com Blog. Read entire story here. … [Read more...]

Convert Releases New Features

Convert has released its latest features  which are: Filtering of projects and experiments –  to organize your project panel. Configuration of Convert to stop including the jQuery library – to improve the loading time of your website .@Convert new features include Project Filtering & JQuery Library Configuration. #abtestingClick To Tweet Filtering of Projects and … [Read more...]

The Complete Guide to A/B Testing Blog Titles

With the success of publishers like Buzzfeed and Upworthy, people are spending more and more time on their blog post headlines, and they are also starting to realize how important it can be for driving traffic. While you may craft your post titles with attention, seldom do you TEST blog post titles to improve traffic. Why Article by Convert.com Blog. Read entire story here. … [Read more...]

What Is Enhanced Ecommerce

Convert has covered a lot of strategies and tools for positively affecting your customers’ behavior and getting them through to the conversion you want. A/B testing goes a long way to refining some of these techniques and picking out the most effective ones, but you might still be at a loss for monitoring the behaviors Article by Convert.com Blog. Read entire story here. … [Read more...]

A Guide to AB Testing with Google Analytics Content Experiments

There are a lot of paid tools that you can use for A/B testing. But Google Analytics is one of the best free tools which you can use for running A/B testing experiments. It’s readily available for anyone. In this post I will be taking a critical view at Google Analytics’ split testing abilities and try Article by Convert.com Blog. Read entire story here. … [Read more...]

Techniques to Increase your Site Speed and User Engagement

Basically, before you start A/B testing, one of the things you need to ensure is running fine on your website is it’s speed. Specifically, how fast the site and it’s pages load. Site speed is one of the most important aspects of any website, and it is even more important for a business website. Site Article by Convert.com Blog. Read entire story here. … [Read more...]

4 Clever Ways To Personalize The Online Shopping Journey

The Internet is a great place to pretend to be someone else. Whether that’s being an online troll, a fictional character made up by your imagination, or your favorite superhero.With so much anonymity online, businesses continually struggle to provide users with a personalized experience, which is a big problem. Never more so than today are Article by Convert.com Blog. Read entire story … [Read more...]

Google Optimize: Google’s New A/B Testing Product

Recently I learned about a project Google is working on Google Optimize. The replacement of Google Analytics Content Experiments that was replacing Google Website Optimizer with a new feature inside Google Tag Manager (GTM). It’s unclear if this project will be in one of Google’s first paid versions of Google Tag Manager Premium of being Article by Convert.com Blog. Read entire story here. … [Read more...]

3 Pricing Page Must Haves

In one of our recent posts, we discussed the importance of a pricing page for a thriving online business. In this excerpt, we move on to the next step that you need to work on – the psychological aspect of the page. Your goal here is to inspire and guide your customers to make a Article by Convert.com Blog. Read entire story here. … [Read more...]

15 WordPress Plugins That Will Increase Your Websites Conversions

So you have an amazing website built on WordPress, the world’s most popular CMS and blogging platform. Your design is awesome and you’re pumping out great content like crazy.The traffic is really starting to roll in … but hardly anyone is signing up. Your conversions suck! Don’t worry. I’m here to help. Creating a WordPress site in the Article by Convert.com Blog. Read entire story here. … [Read more...]

E-Commerce Conversion Through Segmentation and Targeting

One thing that comes up a lot on the Convert blog, and in our webinars with various experts, is something that seems so obvious, but can be incredibly hard to accept: e-commerce just doesn’t work the same way as traditional retail. Too often, sites rely on the same tactics that work with brick and mortar Article by Convert.com Blog. Read entire story here. … [Read more...]

Breaking News: Google Optimize Beta Confirmed

Google announced Google Optimize Beta at the Google Analytics Summit on July 9th, and we got the scoop with the first blog post. More information has come available when the Beta sign-up form was made public and included some of the interesting features that the Google Product Team is considering. Here is the list: Visual Editor Article by Convert.com Blog. Read entire story here. … [Read more...]