5 Lessons I’ve Learned Working at CXL

{}After about two years, today is my very last day doing content and growth at CXL. In celebration of this amazing experience, I want to share the five most important lessons I’ve learned during my time here. 1. Process is everything. Before I joined the CXL team, I had been working in marketing for quite a few years. I knew a little bit about a lot of things. That’s why I was so … [Read more...]

Copywriting & UX: Why Copywriters Need Wireframes

{}Copywriting and UX go hand-in-hand. Think about it. Design and copy add up to equal the user experience, right? If either element falls short, so does the overall UX. So, it just makes sense that copywriters should have an understanding of UX and design basics. That starts with wireframes. First, what is a wireframe? Wireframes are a visual guide to elements on a web page. They convey layout, … [Read more...]

A Step-by-Step Guide to Conducting Competitive Analysis

{}“Never interrupt your enemy when he is making a mistake.” —Napoleon Bonaparte When your competitors make mistakes, it makes winning so much easier. But what if it’s you who is making a mistake, while your competitors are off to the races? You won’t know until you figure out what your competitors are up to. Knowing what the competitors are doing – how they are thinking about the … [Read more...]

The Complete Guide to Writing Product Descriptions That Convert

{}Most product descriptions are awful. Or worse, non-existent. Product copy and product descriptions seems like such minor parts of a website in the grand scheme of conversion optimization, so many brands brush it off. But for companies doing it right, writing excellent product descriptions is a great way to sprinkle brand personality in a place that most people don’t expect it. In fact, some … [Read more...]

7 Easy and Effective Customer Segments to Target in Facebook Ads

{}Facebook ads, when utilized properly, are among the most effective targeted marketing efforts in the industry. However, it’s often the case that companies are leaving money on the table when it comes to Facebook ads. Often, there are simple customer segments (that you already have access to) that you can target with Facebook Ads very effectively. Facebook’s Increasing Competition … [Read more...]

How to Optimize Out of Stock Product Pages

{}What happens when ecommerce sites run out of stock? Cue crowds of angry (would-be) customers and the burning of a big pile of money. Ok, it might not be that bad, but it’s certainly never good. Fortunately, there are steps you can take to mitigate the negative impact. But First… How Sites Usually Deal with Out of Stock Product Pages Let’s say you’re browsing an ecommerce … [Read more...]

The Beginner’s Guide to Google Optimize

{}Chances are, you’ve heard of Google Optimize by now. It’s Google’s solution for A/B testing and personalization. It launched in beta last year, which left optimizers around the world waiting in line to try it out. Now that it’s out of beta, you can give it a try without the wait. But what can you expect? How do you configure it properly? How do you run your first … [Read more...]

9 Lessons Learned from Running a CRO Agency

{}Run an agency? Offer conversion optimization services? Then you know it can be hard. I’ve been running optimization agency for 6 years now. Here are my top lessons I’ve learned along the way. 1. Build a name, build an audience It’s so much easier to run an agency business if you have a personal brand name and an audience. Think about it: you’re in the business of expertise. You’re not in the … [Read more...]

CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

{}Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Everyone, including the 20+ speakers, stayed together at the same secluded resort for a full three days. People began arriving in sunny San Antonio… Made it to San Antonio! Excited for #cxllive (and also lots of ☀️). https://t.co/yTA10TjIUw … [Read more...]

How to Choose Digital Marketing Channels for Long Term Growth

How you decide to invest in marketing channels can make or break your business. That sounds like an obvious statement, but not a lot of people think about it critically. Rather, marketers get trapped in the fervent anxiety of needing to be everywhere at once. This is both ineffective and stressful. It doesn’t help that there’s a new blog post out every day about how you’re missing out on [X] and … [Read more...]

The Growth Marketing Process: How to Shake Your Growth Hack Addiction

Sean Ellis coined the term “growth hacking” way back in 2010. Since then, the term has taken on a life of its own. It’s the focus of dozens of books, new roles, new departments and teams, new methods of thinking, hundreds of articles, hundreds of guides, hundreds of webinars… you get the idea. Yet, it still feels very elusive. High-growth companies simply have something … [Read more...]

Good Survey Questions: Master the Art of the Ask

“Surveys are the most dangerous research tool,” says Erika Hall, author of Just Enough Research. “If you write bad survey questions, you get bad data at scale with no chance of recovery.” With people’s attention spans getting shorter, there is growing pressure to make surveys lean. More and more people are taking surveys on their phones and if the survey is too long, they drop out. How can … [Read more...]

How to Improve Mobile UX with Digital Wallets

Today, there are more than 2.32 billion smartphone owners around the world. These devices aren’t just for browsing social media, texting, and making calls. They take owners beyond mere communication and act as resources for consumers who are finding and researching products – and in more and more instances, making purchases. Mobile Commerce to Take Over as Primary Checkout Point While the BI … [Read more...]

The Data-Driven Marketer’s Guide to Influencer Marketing

Influencer marketing is the talk of the town right now. Everyone from the scrappiest startups to the biggest household name brands are investing in it. But if you want to get into it, how do you do it right? And to take a step back, what is influencer marketing in the first place? What Is Influencer Marketing? At its core, influencer marketing is the development and delivery of … [Read more...]

What You’ve Forgotten About Landing Page Optimization

When creating landing pages, marketers tend to focus all their efforts on optimizing page elements — making sure the headline engages the visitor, testimonials speak to your unique value proposition, the lead capture form is correctly formatted, and the CTA button jumps off the page. That’s all marketers need to generate high quality leads, right? Then why is it that professional landing pages — … [Read more...]

Email Subject Lines: 8 Principles for Improved Open Rates

There’s no such thing as a perfect email subject line. No one can give you a formula that will work every time. However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. It’s an iterative process though, so you’ll need to put in the work to reap the rewards. 1. Test your subject lines and measure the … [Read more...]

User Experience Testing: A Conversion-Focused Guide

User experience is a nebulous term. What defines a “good” UX from a “bad’ UX, and what do the gradations look like between the two poles? The challenge comes in testing and measuring UX. Can you do it in a rigorous way and are there tools that can help you? Yes you can, and yes there are. That’s what this article is about: measuring and testing UX. If you’re an experienced UX or conversion … [Read more...]

How Data-Driven Marketers Are Using Psychographics

Are you sold on the idea that it’s beneficial to understand your customer? Hope so. If not, it’s guess work. When you know who your customer is, where they are, what they love and what they hate, you can market to them much more effectively. There are a variety of ways of learning about your customer – some quantitative and some qualitative, some passive and some active. Market research, … [Read more...]

How to Use Single Keyword Ad Groups in AdWords

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Recently, we increased our CTR by 28.1%, improving our Quality Score from 5.56 to 7.95 (out of 10). How’d we do it? Through single keyword ad groups, a little-known tactic that smart marketers are using to … [Read more...]

A Guide to Open-Ended Questions in Marketing Research

A good conversationalist knows that asking closed-ended questions is no way to make real friends. Similarly, in marketing research, there are certain limitations inherent to closed-ended questions. There’s a lot of value in asking both open and closed questions in a survey. This article, however, will dive into the intricacies of asking and acting upon open-ended questions in your research. Closed … [Read more...]

The Beginner’s Guide to Successful Blogging

{}We’ve launched the Famous Blog about 5 years ago to help out new bloggers building successful blogs. We love to share all kind of tips, tricks and trends provided by expert bloggers, so today; I am going to share a new beginners blogging... <br> Article by Famous Bloggers. Read entire story here. … [Read more...]