How to Become a Truly Great Copywriter

Copywriting is not writing. It is assembling. The best copywriters collect the varied parts of their research and assemble those parts into a true story that resonates with the particular worldview of an audience. Then that story is tested, tweaked, and deployed again. A story that enters the conversation an audience is already having, can be a story that travels. The assembly of these parts is … [Read more...]

A Quick Copywriting Lesson Taken Directly from an Email Marketing Fail

Ten years ago, a tattoo shop I went to subscribed my email address to their email newsletter. They didn’t send updates very often, so I never unsubscribed. However, new owners recently acquired the business — and apparently their email newsletter list — because lately I’ve been getting not very good emails more frequently. I should have unsubscribed after receiving the first few, but I … [Read more...]

The Goofus and Gallant Guide to Success on the Web

Back when I was a very nerdy little kid, every month I would anxiously await my copy of Highlights magazine, and read it cover to cover. I’m charmed to discover that Highlights is still publishing, and that they still feature the regular comic strip “Goofus and Gallant.” Gallant was a kid who always did the right, noble, and virtuous thing. Goofus, on the other hand, could be … [Read more...]

Tough Love Week on Copyblogger

I got an email from my team last week saying, “Seth Godin just wrote a post about an interesting new program he’s doing. Should we try to get him on the podcast?” The answer to that question is always Hell, yes. It’s always great to talk with Seth, and he shared a little bit about his interesting new seminar, and a lot about his thoughts on communicating to create … [Read more...]

Master This Writing Practice to Find More Loyal Readers

If you want to write about anything you’d like, as often as you’d like, there’s a place for that: your own website. It’s a modern privilege that gives writers the freedom to digitally publish their work publicly, with the potential to reach any reader with an internet connection. Can you imagine going back in time and telling that to someone who only wrote on paper? Someone whose only readers were … [Read more...]

How to Become a Great Copywriter

Copywriting is not writing. It is assembling. The best copywriters collect the varied parts of their research and assemble those parts into a true story that resonates with the particular worldview of an audience. Then that story is tested, tweaked, and deployed again. A story that enters the conversation an audience is already having, can be a story that travels. The assembly of these parts is … [Read more...]

5 Elements that Build a Roster of Terrific Clients

In the podcast episode I recorded recently with Seth Godin, we talked about storytelling — and he made a point I thought was fascinating. Seth’s version of storytelling isn’t just crafting a plot in the traditional sense — the classic “The queen died, and then the king died of grief.” He also looks at the implied stories in everything we do. We tell a business … [Read more...]

How to Vet a Franchise

How to Vet a Franchise A Must-Read Article for Anyone Thinking of Investing in a Franchise. When I was in my late twenty’s, I had a horrible experience buying into a popular franchise concept. Feel free to read what happened to me.  I am a lover of all things business and have been self-employed most of my adult life. After my sour franchise experience, I have investigated hundreds of franchises … [Read more...]

It’s Freelancer Freedom Week on Copyblogger

Did you know that freelancers make up about a third of the U.S. workforce? I didn’t either, until I listened to Brian’s Unemployable podcast episode from last week. What I did know is that freelancers have always been a wonderful part of our audience on Copyblogger. This week, we have a lot of great content to support freelance success — whether you’re freelancing full-time or you have a … [Read more...]

How to Run a Sustainable Writing Business (Where the Backbone of Success Is Simply … You)

You may love to write. You may get a lot of positive feedback on your writing. And you may have even picked up many great writing gigs over the years, solidifying your status as a professional writer. But something is missing. It’s difficult to balance writing for your existing clients and attracting new clients. Consequently, your writing income varies at different times throughout the year and … [Read more...]

Writers: An Opportunity to Get Copyblogger Certified

This one is just for the professional writers in the audience. You may have seen that we have a listing of recommended Copyblogger Certified Content Marketers. I’m going to tell you a bit about who those folks are and how they’re selected. If you want to hire an excellent professional writer who understands content strategy, that’s where you look for one. And if you’d like … [Read more...]

Today’s the Last Day to Get a Great Deal on Your New StudioPress Site

Heads up, today is the last day to get your first month free, plus no-charge migration of your existing WordPress site to a brand-new, easy-to-use StudioPress Site. You’ve got until 5:00 p.m. Pacific Time today, April 28, 2017 to get the deal. Simply click this link and the incentives will be applied at checkout. I’ve included the original post below for more information if you missed … [Read more...]

Gear Up for a More Powerful Online Presence

Hey there! Before we get rolling, remember that if you’ve been thinking about moving your site to StudioPress Sites, this is the time. Because we love to make your life easy, we’ll move your existing WordPress site over for free. And because we love to let you try stuff without stress, we’ll also give you your first month for free. It’s a sweet deal, but it goes away … [Read more...]

Surviving the Social Web: 7 Things You Need to Know

Oh, those idealistic good old days. Back when we truly believed that the global digital community would fact-check lies, make us smarter, and force our institutions to serve the greater good. As the man said, “How’s that working out for us?” It turns out that the social media utopia, like other utopias, didn’t end up as rosy as we’d hoped — mainly because … [Read more...]

Your No-Nonsense Guide to Getting Started with Social Media Ads

The first time I rode a motorcycle, I fell in love. Between the power, the speed, and the freedom, I knew it was something I wanted to keep doing for a long time. But I also knew I had a lot to learn. Learning to ride a motorcycle requires several new skills. You have to learn how to maneuver and balance a heavy, two-wheeled vehicle, how to change gears, how to let the clutch out smoothly and at … [Read more...]

The Three Key Elements of Influential Digital Marketing

Ever see a numbered headline like the one above and try to guess what the three things are? Sometimes it’s easy; sometimes it’s not. In this case, you could be thinking I’m going to talk about content, copy, and email. And while you’re right that those things are important, that’s not what this article is about. Content and copy contain the messages you need to get across, and email delivers those … [Read more...]

Practical Strategies for Smart Content Creators

Before we get started — just a reminder that if you’ve been thinking about moving your site to StudioPress Sites, this is a fantastic week to do it. Not only will you get your first month free, we’ll even migrate your existing WordPress site for you. Also for free. Hooray for free, my favorite amount. StudioPress Sites lets you keep the power and flexibility of WordPress … … [Read more...]

First Month Free + No Charge Migration to a Faster WordPress Website

It’s been less than three months since we launched StudioPress Sites, our new solution that combines the ease of an all-in-one website builder with the flexible power of WordPress. The response and feedback have been phenomenal. And the icing on the cake is that we’re already winning accolades. In an independent speed test performed this month by WebMatros, StudioPress Sites was declared the … [Read more...]

3 Ways to Get What You Want by Doing Your Homework

Polly Professional has a lot going on today. She has a blog post due, a podcast script to write, an employee review to conduct, two client meetings, and she’s meeting her cousin Penny for dinner. And then it comes. Ding. An email from Steve Stranger. Maybe he’s a sales pro trying to set up a “quick meeting to discuss his company’s solutions,” but it’s clear he … [Read more...]

How Strategic Content Converts to Email Subscriptions and Sales

When we talk about content marketing strategy, all the discussions of heroes, journeys, and maps can seem a bit esoteric. What does it look like in real life? And how exactly does it relate to email marketing? Content marketing is a broader discipline than email marketing, but your email list is the core focus. In fact, the primary purpose of content that is distributed in other ways (social, … [Read more...]

Quality Over Quantity: Repurpose Your Best Ideas and Distribute Them Far and Wide

I hate to be the one to break this to you, but … Your audience does not need your ideas. Sorry to disappoint you. It’s true though. Your audience is exposed to plenty of ideas. Everywhere they turn online and offline, they are bombarded with ideas. Ideas, ideas, ideas. Mostly filler and fluff. Think about yourself. Do you need any more ideas to consume and consider? No. What you need … [Read more...]

3 Proofreading Pointers, So Your Writing Isn’t Shared for the Wrong Reason

Whenever someone questions the importance of proofreading, my go-to response is: “Pubic relations is quite different from public relations.” We all sometimes make a typo that omits or changes a letter in a word. A typo like that is difficult to spot when the mistake is still an actual word (or words). Just last week, I wrote “head lice” instead of “headline.” Again, two completely … [Read more...]

A Surefire Way to Get Constant Traffic to Your Content

Two weeks ago, my side project Further had one of its highest traffic days ever. If you’re not familiar, Further is a personal development email newsletter in which I curate content from around the web. It’s basically whatever I find useful and interesting related to health, wealth, wisdom, and travel. So what sparked the traffic? After all, the newsletter’s primary function is to send traffic to … [Read more...]

Why You Don’t Need to Be a Thought Leader

We all want to get traffic to our websites. We want to build audiences who are interested in what we have to say and responsive to our offers. And so it’s natural to think that we should become “thought leaders.” (Or, to push the expression a little further down Jargon Lane, “thought leaders in our space.”) Perhaps even more coveted than “going viral,” … [Read more...]