7 Social Media Metrics Marketers Should Track

Do you want to track the effectiveness of your social media marketing? Wondering which social media tactics are paying off? By defining and tracking a few key data points, you can determine whether your marketing is on target. In this article, you’ll discover seven social media metrics to help you gauge your marketing’s effectiveness. #1: This post 7 Social Media Metrics Marketers … [Read more...]

5 B2B Tips for Creating Facebook Ad Images That Work

Want to improve your cost per click for Facebook ads? Wondering how much influence visuals have on Facebook ad performance? From font style to background images, the design choices you make can have a deep impact on the overall results of your Facebook ad campaigns. In this article, you’ll discover five tips for creating B2B This post 5 B2B Tips for Creating Facebook Ad Images That Work … [Read more...]

How to Promote Your Blog Posts Using Social Media: A Guide for Marketers

Do you want more social traffic to your blog posts? Wondering how to tailor your blog post shares for each network? Properly sharing your blog posts via your social media channels will help deliver a steady stream of visitors to your blog. In this article, you’ll discover how to successfully cross-promote your blog posts on This post How to Promote Your Blog Posts Using Social Media: A Guide … [Read more...]

10 Tips to Troubleshoot Your Facebook Ads

Do you advertise on Facebook? Wondering why some of your Facebook ads aren’t working? If your Facebook ads aren’t delivering the results you hoped for, looking at specific aspects of your campaign can help you determine why. In this article, you’ll discover 10 tips to troubleshoot your Facebook ads. #1: Verify You’ve Chosen the Correct This post 10 Tips to Troubleshoot Your … [Read more...]

5 Tips to Improve YouTube Video Performance

Want more exposure for your YouTube videos? Wondering how to get your videos in front of more viewers? With a few simple techniques, you can increase the likelihood that your YouTube videos will be noticed and watched by your target customer. In this article, you’ll discover five ways to get more views for your YouTube This post 5 Tips to Improve YouTube Video Performance first appeared on . … [Read more...]

LinkedIn Matched Audiences: A Remarketing Guide for LinkedIn

Wondering how to retarget your website visitors on LinkedIn? Want to use LinkedIn ads to reach your non-responsive email contacts? LinkedIn Matched Audiences lets you deliver marketing messages based on website retargeting, account targeting, and email contact targeting. In this article, you’ll discover how to target your prospects and customers using Matched Audiences on LinkedIn. This post … [Read more...]

How to Use Facebook Camera Effects to Frame Your Facebook Stories

Want to visually brand your Facebook Stories (and enable your fans to, as well)? Have you heard of the Facebook Camera Effects platform and its Frame Studio feature? Now you can design a custom frame that overlays your Facebook Stories and you can share it with your fans. In this article, you’ll discover how to This post How to Use Facebook Camera Effects to Frame Your Facebook Stories first … [Read more...]

How to Make an Animated GIF: A Guide for Marketers

Looking for a way to stand out on your social media channels? Have you thought about using animated GIFs? GIFs give marketers a quick, informative, or fun way to convey a message while grabbing an audience’s attention. In this article, you’ll discover how to make your own GIFs for social media. What Are GIFs Made Of? This post How to Make an Animated GIF: A Guide for Marketers first … [Read more...]

How to Legally Use Images in Your Social Media Marketing

Do you share images in your social media marketing? Wondering if you’re violating copyright laws? With a bit of information, you can learn to protect yourself and your business from a copyright infringement lawsuit. In this article, you’ll discover five tips to help you use images correctly (and legally) on social media. #1: Understand Copyright Basics This post How to Legally Use … [Read more...]

3 Ways to Use Instagram Stories Ads for Business

Do you advertise on Instagram? Wondering how Instagram Stories ads can help your business? Instagram now lets businesses of all sizes deliver seamlessly integrated full-screen Stories ads to a highly targeted audience. In this article, you’ll discover three ways to use Instagram Stories ads. About Instagram Stories Ads Instagram stories appear above users’ Instagram feeds and This post … [Read more...]

How to Set Up a Facebook Messenger Ad

Do you want to boost revenue for your next launch or promotion? Have you thought about using Facebook Messenger ads to engage prospects? Messenger ads provide a personal experience for customers and prospects. In this article, you’ll discover how to create a Facebook Messenger ad. What Are Messenger Ads? A Messenger ad is a Facebook This post How to Set Up a Facebook Messenger Ad first … [Read more...]

How to Create a Social Media Marketing Content Plan in 7 Steps

Want to connect more with your target audience? Wondering how to deliver relevant social media content consistently? Planning your social media content delivery keeps your marketing on-message, making it more likely that you’ll reach your business goals. In this article, you’ll discover how to create a social media marketing content plan for your business. #1: This post How to Create a … [Read more...]

How to Use the Facebook Split Testing Feature for Ads

Do you want to improve your Facebook ad performance? Looking to simplify your Facebook ad split testing? Facebook’s new split testing feature helps you identify which delivery settings, audiences, and ad placements give you the best results. In this article, you’ll discover how to set up split tests to improve the performance of your Facebook This post How to Use the Facebook Split … [Read more...]

How to Conduct a Social Media Audit

Wondering if your social media marketing efforts are paying off? Want to better understand what’s working? A social media audit will help you analyze the impact of your social media tactics. In this article, you’ll discover how to perform an audit of your social media channels. What Is a Social Media Audit? When you conduct This post How to Conduct a Social Media Audit first appeared … [Read more...]

How to Create Ads in Instagram Stories: Your Guide to Instagram Stories Ads

Do you advertise on Instagram? Did you know you can run Instagram ads in Instagram Stories? Instagram Stories ads appear between stories on Instagram and take up the full screen, creating a more immersive viewing experience. In this article, you’ll discover how to create ads in Instagram Stories. What Are Instagram Stories Ads? In January, This post How to Create Ads in Instagram Stories: … [Read more...]

How to Split Test Facebook Video Ads

Do you want more views for your Facebook video campaigns? Interested in finding out which Facebook video content performs best? Split testing different variations of video ads will help you identify the content that resonates best with your Facebook audience. In this article, you’ll discover how to split test Facebook video ads. #1: Decide Which This post How to Split Test Facebook Video Ads … [Read more...]

5 Ways to Improve Customer Retention With Social Media

Do you use social media to keep existing customers engaged with your business? Interested in effective ways to strengthen those relationships? Social media marketing can help deepen your connections with existing customers so they continue using your product or service. In this article, you’ll discover five ways to increase customer retention via social media. How This post 5 Ways to Improve … [Read more...]

How to Use Facebook Stories for Marketing

Is video part of your marketing strategy? Are you wondering how Facebook’s short-form video format could help your business? Facebook Stories brings a new video format to Facebook that closely resembles Instagram Stories. In this article, you’ll discover what you need to know to succeed with Facebook Stories. About Facebook Stories If you haven’t used This post How to Use … [Read more...]

How to Amplify Your Pinterest Marketing

Want more Pinterest exposure? Looking for ideas to create engaging Pinterest boards? A successful Pinterest marketing strategy relies on the right mix of individual pins and boards to attract viewers and drive engagement. In this article, you’ll discover how three brands are using unique Pinterest boards to amplify their visual marketing. Why Invest in Pinterest? This post How to Amplify … [Read more...]

4 Tips for Successful Social Media Contests

Do you run social media contests for your business? Looking for ways to make your contests deliver more than entries? A strong social media contest can generate real value for your business. In this article, you’ll discover four tips for executing a successful social media contest. #1: Appeal to Prospective Customers, Not Just Entrants The This post 4 Tips for Successful Social Media … [Read more...]

4 Ways to Increase YouTube Watch Time

Do you have a YouTube channel? Looking for ways to keep viewers watching longer? Fine-tuning the way you set up your YouTube videos will increase the number of views your channel generates and also deliver longer viewing sessions. In this article, you’ll discover four ways to increase your YouTube watch time. What Is YouTube Watch This post 4 Ways to Increase YouTube Watch Time first … [Read more...]

How to Set Up an Effective Facebook Ad Campaign

Are you considering Facebook ads? Wondering how to set up a successful Facebook ad campaign? Understanding the fundamentals of Facebook advertising can help you avoid common mistakes that cost time and money. In this article, you’ll discover how to create an effective Facebook advertising campaign. Decide Where Facebook Ads Fit Into Your Marketing Before you spend This post How to Set Up an … [Read more...]

How to Assess Your LinkedIn Company Page Performance

Is your LinkedIn marketing working? Are you examining what works for your competitors? Using key metrics to benchmark your LinkedIn company page performance against your competitors’ pages will help you identify your strengths and weaknesses. In this article, you’ll discover how to analyze your LinkedIn efforts and find out what’s working for your competition. Create This post … [Read more...]

9 Ways to Refine Your Twitter Ad Targeting

Want to reach better-qualified leads with your Twitter ads? Looking for ways to improve your ad targeting? Twitter provides all of the tools you need to put highly tailored ads in front of the people most likely to click on them. In this article, you’ll discover nine ways to target your audience more effectively with This post 9 Ways to Refine Your Twitter Ad Targeting first appeared on . - … [Read more...]