Social Media Marketing Report: Does Your Engagement Measure Up?

{} If I had to sum up marketing’s relationship with social media in a single nerdy meme, it’d be this: Yes, much as Obi-Wan Kenobi was dismayed to find that Anakin had turned to the dark side, many marketers feel betrayed by social media. Each platform offered the potential to build an audience and deliver content straight to their feeds. They were supposed to be a powerful tool for organic reach. … [Read more...]

8 Examples of Brands Using Instagram to Showcase Company Culture

{} In today’s business world, a strong company culture is no longer a “nice to have.” It’s a business imperative. In fact, according to Deloitte’s 2016 Global Human Capital Trends survey, 82% of respondents said they believe culture is a potential competitive advantage. “Few factors contribute more to business success than culture—the system of values, beliefs, and behaviors that shape how … [Read more...]

Instagram tests Location Stories

Instagram wants to let you see everything going on somewhere right now. TechCrunch has discovered that Instagram is testing a new Location Stories feature that compiles publicly shared Instagram Stories posts tagged with a location sticker. Users can then visit that business, landmark, or place’s Instagram page and watch a slideshow Story of posts from there shared by strangers they… … [Read more...]

How To Upload a Photo to Instagram

{} You may already be an expert at snapping photos at meetings, conferences or other events with your smartphone and posting them to Instagram. With the Instagram app installed on your phone, there’s nothing to it really. But are you equally brilliant when trying to post older photos from your PC, logos from made on Photoshop or some other tool or product shots from your online store? Not so … [Read more...]

How to Research Your Competitors on Instagram

Wondering what your competitors are up to on Instagram? Want to compare their marketing efforts to yours? Researching how your competitors market on Instagram can help you find new ways to reach your shared customer base. In this article, you’ll discover how to research your competitors on Instagram. #1: Identify Industry-Wide Trending Topics and Hashtags To This post How to Research Your … [Read more...]

3 Ways to Use Instagram Stories Ads for Business

Do you advertise on Instagram? Wondering how Instagram Stories ads can help your business? Instagram now lets businesses of all sizes deliver seamlessly integrated full-screen Stories ads to a highly targeted audience. In this article, you’ll discover three ways to use Instagram Stories ads. About Instagram Stories Ads Instagram stories appear above users’ Instagram feeds and This post … [Read more...]

5 Tools to Measure Instagram Hashtag Performance

Do you use hashtags in your Instagram posts? Wondering which hashtags resonate best with your target audience? Choosing the right tool to analyze Instagram hashtag performance makes it easier to achieve your goals. In this article, you’ll discover five tools to evaluate the performance of your Instagram hashtags. #1: Command Analytics & Stats for Instagram This post 5 Tools to Measure … [Read more...]

Instagram’s growth speeds up as it hits 700 million users

Instagram has doubled its user base to 700 million monthly actives in two years, fueled by Stories, web signup, and better onboarding on low-end Android phones. Instagram’s growth rate is actually speeding up. It took just four month to add the last 100 million users since hitting 600 million in December, while it took 6 months to go from 500 million to 600 million. Here’s a… … [Read more...]

4 Reasons Why I’m Doubling Down on Instagram Stories and You Should Too

{}Instagram Stories is a game-changer for entrepreneurs. Here are a few reasons why. Article by Entrepreneur. Read entire story here. … [Read more...]

How to Create Ads in Instagram Stories: Your Guide to Instagram Stories Ads

Do you advertise on Instagram? Did you know you can run Instagram ads in Instagram Stories? Instagram Stories ads appear between stories on Instagram and take up the full screen, creating a more immersive viewing experience. In this article, you’ll discover how to create ads in Instagram Stories. What Are Instagram Stories Ads? In January, This post How to Create Ads in Instagram Stories: … [Read more...]

Instagram on Android gets offline mode

80% of Instagram’s users 600 million users are outside the US, so it needed a way to provide a better experience for users with limited network connectivity or no data plan. Today at F8, Instagram announced it’s built support for using most of its features without Internet access. Much of this functionality is now available on Android, which is the preferred device type in the… … [Read more...]

Instagram Business Profiles: Why Marketers Should Upgrade

Have you considered moving to an Instagram business profile? Wondering what advantages you’ll gain? To explore Instagram business profiles, I interview Jenn Herman. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with This post Instagram … [Read more...]

Instagram Direct unites ephemeral and permanent messaging for 375M users

After successfully cloning Snapchat Stories, Instagram is looking to one-up its competitor in chat with a reimagining of its sleeping giant of a private messaging feature, Instagram Direct. Rolling out today to everyone, Instagram Direct will now combine disappearing ephemeral photo and video messages with traditional permanent text and image messages in the same one-on-one and group… Read … [Read more...]

Instagram Head of Product Kevin Weil to talk shop at Disrupt NY

Instagram is killing it. The photo-sharing behemoth has topped 600 million users, with the most recent 100 million joining in the last year. Plus, the company now has more than 1 million active advertisers, building on Facebook’s already-dominant advertising business. But there is also a question of whether or not Instagram can continue iterating in a unique way? Or if it even needs… … [Read more...]

Instagram begins blurring some sensitive content, opens two-factor to all

Instagram is already doing a lot to spot and censor posts that violate its community guidelines, like outright porn, but now it’s also taking steps to block out potentially sensitive material that might not technically run afoul of its rules. The social network is adding a blurred screen with a “Sensitive Content” warning on top of posts that fit this description, which… … [Read more...]

Facebook Stories, yet another Snapchat clone, is rolling out to users worldwide

Facebook is introducing yet another feature that clones Snapchat Stories to its massive global userbase. Facebook Stories, a feature that puts photos that disappear after 24 hours at the top of the Facebook mobile app, appears to be rolling out to a large number of users across the world. Facebook Stories isn’t available to all users, however. The feature was first tested among users… … [Read more...]

The Average Brand Sees Highest Engagement on Instagram, Study Says

When it comes to social media engagement, Instagram is a clear leader. That’s according to a new report by TrackMaven, a marketing software company. The company’s 2017 Digital Marketing Analytics Performance Report found that the average brands in 12 out of 13 analyzed industries saw the highest engagement ratio on Instagram. The only exception is the real estate industry, which witnessed … [Read more...]

Removing Instagram Captions in Your Mailings

Your FeedBlitz template is capable of pulling the three most recent Instagram photos for your subscribers to see. This is a great way to cross promote your brand, while broadening the views of your photos, without the hassle or worry about algorithm changes within the Instagram app. With your three most recent photos, the template also pulls the captions of these photos. If you tend to post longer … [Read more...]

How to Use Instagram Multiple Image Posts

Want to create dynamic Instagram posts? Wondering how to combine multiple images and videos into one post on Instagram? Combining a series of images with video in an Instagram post lets you deliver a more complete marketing message. In this article, you’ll discover how to add up to 10 photos and videos to a single This post How to Use Instagram Multiple Image Posts first appeared on . - Your … [Read more...]

How to Create Instagram Lead Ads

Do you advertise on Instagram? Want more leads? Instagram lead ads let you collect valuable contact information from potential customers without pushing them off of the platform. In this article, you’ll discover how to set up lead ads on Instagram. #1: Choose the Lead Generation Objective To get started with lead ads, create a new This post How to Create Instagram Lead Ads first appeared on … [Read more...]

Social Video Starter Guide (Infographic)

{}When it comes to modern online marketing every brand should have at least some form of video to share; whether it’s through YouTube, Instagram, Vine or any other social video platform. Check out this Social Video Starter Guide to learn more. Article by Video Marketing – Social Media Revolver. Read entire story here. … [Read more...]