Expert: Why people click phishing emails – and how to stop it

{}While most people know by now not to open emails from Nigerian princes or with headlines offering millions of dollars, today's phishers have also gotten smarter in how they peak the interest of even the wariest of consumers. Here's what consumers - and brands - need to know. Article by BizReport. Read entire story here. … [Read more...]

Snapchat Advertising: Is It Working? New Research

Thinking of advertising on Snapchat? Wondering if others are finding Snapchat ads effective? In this article, you’ll discover new research that sheds light on whether advertising on Snapchat is worthwhile for businesses. #1: Lack of Hard Analytic and Audience Data Makes Advertisers Wary Advertisers must be able to serve highly targeted ads to audiences to accomplish their goals. This post … [Read more...]

Study: Most want loyalty to be mobile

{}Rewards and loyalty programs continue to garner consumer interest, but shoppers aren't keen on those little plastic keycards any longer. That's one takeaway from Vibes' 2017 Mobile Consumer Report. Article by BizReport. Read entire story here. … [Read more...]

Report: Post-purchase contact key for future engagement

{}While a customer's experience in-store is crucial, and the right messaging pre-purchase is a must, one new report finds that customers' engagement with brands after a purchase is just as important, especially to future business. Article by BizReport. Read entire story here. … [Read more...]

Study: Mobile key for online grocery buys

{}Online grocery shopping is beginning to trend up, but the grocers having the most success are keying in on mobile. That, according to Criteo's Clicks, Bricks & Broccoli: The CPG and Grocery Trend Report which found that 40% of digital grocery sales are made via a mobile device. Article by BizReport. Read entire story here. … [Read more...]

Consumers prefer human touch for insurance buying, claims

{}While much has been made of insurtech of late, new research suggests that most consumers prefer to purchase insurance, and make claims, via a human agent. Article by BizReport. Read entire story here. … [Read more...]

Survey: Fraudulent accounts go dark before an attack

{}According to a new DataVisor report nearly half of fraudulent accounts will sleep or go dark before launching an attack against a business. Researchers found that these so called 'sleeper cells' will work against a company for weeks before an attack. Article by BizReport. Read entire story here. … [Read more...]

Top 3 tips to engage during March Madness

{}March Madness, the NCAA Men's Basketball Tournament, is underway, and millions of fans are streaming video, tuned to television sets, and reading about their favorite teams. Here are three tips to better engage fans during March Madness. Article by BizReport. Read entire story here. … [Read more...]

Expert: How Amazon could have prevented the S3 outage

{}A little over a week ago, Amazon and their clients experience the S3 outage. Hundreds of businesses had no access to the cloud services, digital stores, apps, and other information. But, according to one expert, the outage could have been prevented. Here's how. Article by BizReport. Read entire story here. … [Read more...]

Chatbots and Social Media: New Research

Are you considering including chatbots in your marketing and customer support? Wondering how consumers are responding to chatbots? In this article, you’ll discover new research that shares consumer reactions to chatbots and the issues businesses should address before integrating chatbots. #1: Millennials Are the Biggest Group of Early Chatbot Adopters According to a recent study This post … [Read more...]

Half of decision makers not sure they are addressing audiences’ needs

{}While organizations realize that increased demand for top-notch digital experiences at every step of the customer journey has raised the bar when it comes to user experience, many still struggle to meet these higher expectations, according to new research from PointSource. Article by BizReport. Read entire story here. … [Read more...]

Security of personal data remains key concern among consumers

{}A global study reveals that data privacy and security continue to be the most pressing concerns for consumers online, yet a personalized experience is still in demand. Article by BizReport. Read entire story here. … [Read more...]

Venafi: One in five websites at risk by still using SHA-1

{}Are your websites still using SHA-1 certificates? Hopefully not, but if you are you are not alone, according to new research from Venafi. Article by BizReport. Read entire story here. … [Read more...]

Study: Read, reply rates up

{}Email engagement looks good. That's a key takeaway from Return Path's Hidden Metrics of Email Deliverability report, out today. Researchers looked at how consumers interacted with emails - from opening and reading to marking as spam - and found that overall read rates were up, as were forward and reply rates. Article by BizReport. Read entire story here. … [Read more...]

Ecommerce leading way for more 3rd party sellers

{}With more people shopping online, as evidenced by the 2016 holiday season, more retailers are opening seller sites within larger hubs like Amazon, Ebay and Etsy. While there are challenges to successful online selling, one expert believes the benefits outweigh the challenges. Article by BizReport. Read entire story here. … [Read more...]

Mobile Roundup: Native, video key to continued mobile growth

{}Two new reports are underlining key factors for the continued growth of mobile: that of video use, and the importance of native advertising. Article by BizReport. Read entire story here. … [Read more...]

Top 4 tips to better lead Millennials

{}For some, Millennials have become a kind of joke in the workplace - Millennials want high paying jobs but want to work 'on their terms', don't want to be managed, and don't want to 'play the games' that they saw their parents play. But, according to one expert, Millennials aren't as hard to lead as many may think. Here are 4 tips to help. Article by BizReport. Read entire story here. … [Read more...]

Marketers concerned c-suite execs do not recognize value of martech

{}Marketers say there is a disconnect with the c-suite when it comes to realizing the value of martech investment, according to a new study from technology and strategy firm Squiz. Article by BizReport. Read entire story here. … [Read more...]

Brexit triggers rise in international orders for UK retailers

{}UK retailers are experiencing a rise in international orders in the wake of Brexit, with almost a third of all orders placed online in January sent overseas, according to the latest IMRG MetaPack UK Delivery Index. Article by BizReport. Read entire story here. … [Read more...]

Study: Brands must track across devices

{}Businesses which are not tracking consumers across devices are missing - or mis-attributing - at least one-third of transactions. That's one key finding from Criteo's new State of Cross-Device Commerce report. Article by BizReport. Read entire story here. … [Read more...]

Alternative methods outpace bank cards in global online payments

{}A new report from market research firm yStats.com reveals that, globally, use of alternative payment methods online now exceeds that of credit card use online. Article by BizReport. Read entire story here. … [Read more...]

Expert: ‘Likes’ aren’t the value of social

{}Lots of companies measure how many mentions brands get on social media, the assumption being that more is better. But Austin-based Affinity Answers argues that just "likes" do not surface the true value of social interaction for brands. We asked Sree Nagarajan, the CEO of Affinity Answers to explain: Article by BizReport. Read entire story here. … [Read more...]

How being organized helps entrepreneurs?

A successful entrepreneur – this term has become more of a buzzword for everyone gets fascinated by these three words and it seems like everyone dreams of being related to these words at one point of their life or another. Trust me! It is difficult to actually be a successful entrepreneur. Not only you need a business idea and work hard on it but also you require a lot of changes in your personal … [Read more...]

How to Know if You’re Entering a Viable Niche

When western companies first visited a deregulated India, they were licking their fingers in anticipation. India was a country of just under one billion people at the time, and businessmen were seeing dollar signs everywhere they looked. But, numbers alone don’t make sales. Many companies burned themselves trying to get off the ground, because the vast majority of people simply … [Read more...]