How to Write White Papers People Actually Want to Read

What’s the first thing that enters your mind when you hear “white paper”? If you’ve never written one before (or work at Dunder Mifflin), you might think plain printer paper.  And that’s … well, technically, that’s accurate. The white papers we’ll be talking about today are different. These research-based reports (typically longer than a blog post but shorter than an ebook) are a staple content … [Read more...]

How To Write The Best Social Media Posts [Backed By 6,399,322 Messages + 11 Studies]

Social media engagement. Every marketer wants more of it. So, other than creating content that tends to perform well on social media... can you write the best social media posts ever to boost your engagement? It turns out, that—in addition to creative ideas—certain mechanics can predict each of your social messages' success. By social media mechanics, I mean seriously knowing: What message … [Read more...]

How To Influence Marketing Change Management [Backed By Science]

Something is broken. Maybe it's your workflow. Maybe it's how you collaborate across multiple teams. Maybe it's knowing how the content you produce influences ROI. At CoSchedule, we know you'd like help to get organized... and to do that, you might need to pitch CoSchedule to your boss and to your team. ^^^ So whatever snag you're hitting as you manage your marketing team, chances are... something … [Read more...]

Mobile Marketing Strategy: How to Build One the Smart Way

How is your mobile marketing strategy doing? If you can’t answer this question, it’s time to change that. Data shows that marketing is going mobile more and more by the day. In fact, there’s a good chance you’re reading this on a mobile device right now. Let’s take a look at some numbers: Mobile accounts for 65% of the time people spend consuming media 59% of smartphone owners expect websites to … [Read more...]

How to Build an Effective Marketing Schedule (Free Template)

Executing content marketing without a schedule is risky. You may believe that spending time getting organized takes away from time spent getting the work done. However, you run the risk of missing deadlines, wasting time wondering what to create, and miscommunicating who is doing what on your team. That all adds up to a recipe for chaos. Nobody wants to work in a disorganized environment … [Read more...]

How to Apply Powerful User Engagement Metrics to Boost Your SEO

It feels great to rank on the first page of Google for your primary keywords. You get all the love with tons of organic traffic. Ranking on the first page is complicated, however. Brian Dean compiled a list of over 200 ranking factors that Google uses. If you’re serious about improving your search visibility, you need to find a way to attend to these factors. I know how challenging this can be. … [Read more...]

Everything You Need To Know About Instagram Analytics + 4 Free Tools

On an average day of Instagram, 80 million photos are shared. 80 million! No wonder Instagram has doubled in the last two years with its highly visual nature among such an actively engaged community of users. Among such a lively feed of content, it may be nerve-wracking trying to figure out where your business fits in, but it doesn't have to be so. Every great Instagram account has to start … [Read more...]

This Is The Easy, 5-Step Content Plan Template That Will Make Every Piece Amazing

Marketing strategy, content strategy, content plans, oh my! In the plethora of marketing jargon, what is your content plan and where does it fit among everything else? According to Content Marketing Institute: Marketing strategy is the why. "Why you are creating content, who you are helping, and how you will help them in a way no one else can." Content strategy is the "'creation, publication, and … [Read more...]

SEO Content Strategy: How to Skyrocket Your Traffic By 594%

SEO moves fast. It's an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. When CoSchedule was first getting started, we knew we needed to attract the right kinds of customers. In order to pull those customers in, we also knew we needed to capture valuable search traffic. That led to a … [Read more...]

40 Content Writing Tips to Make You A Better Marketer Now

Not all marketers are writers by trade. Nearly all marketers, however, have to write. If you’re not someone who loves the written word, writing might feel like a headache. If you’re: A content writer looking for some new tips and tools A marketer who hates writing, but wants to learn to hate it less A writer coming into content marketing from another field (like fiction or journalism) Then this … [Read more...]

30 Marketing Plan Samples And Everything You Need To Include In Your Strategy

Maybe you have no idea where to start when it comes to creating your marketing plan and don't want to leave out something important. Or you might be refining one you've already created. If you've done a simple Google search for marketing plan samples for inspiration, you've probably found it difficult. So, we thought you'd appreciate these 30 examples you can follow. This post is split into two … [Read more...]

5 Newsletters All Small Business Owners Should Subscribe To

{}When we think about spring cleaning for our inboxes, we’re more inclined to think about all of the newsletters we can unsubscribe to than what we would be interested in… Read more » (c) Article by Read entire story here. … [Read more...]

How to Create Effective Blog Posts That Convert Like Crazy

When you’re creating content for your blog, what are you hoping to achieve? More than likely, you’re working to attract qualified leads for your business. Unfortunately, though, this can be easier said than done. Business blogging comes with its challenges. Maybe you’re dealing with a bounce rate that's higher than ideal. Perhaps people aren’t clicking on your calls-to-action or converting through … [Read more...]

How to Crush Google Analytics Spam in 2017

Google Analytics is the most popular freemium web analytics service in the world and it is estimated that today over 50 million websites across hundreds of countries use the tool. Google Analytics today is nearly twelve years old and has come in several different shapes and sizes over the years adding ever increasing levels of insight. The unrivaled level of data and tracking that it offers today … [Read more...]

How to Maximize Your On-Page SEO in 2017 With One Awesome Checklist

Let’s face it—there’s nothing sexy about on page SEO. It’s probably the most clinical part of the whole SEO process. Compared to scoring a great link from a top site like or or having your content go viral and hit the front page of Reddit, on-page SEO is downright boring. But if you don’t give make it a priority, your site will never reach its full potential. Now, you might be … [Read more...]

How to Improve Your Content With the Skyscraper Technique

There is a long-standing SEO technique out there called the "skyscraper technique". Have you heard of it? It consists of three steps. Find top performing content. Create better content than the current top performers. Try to get a bunch on people to link to your new content. It sounds pretty straightforward, and it is. It's a technique that has been shown to get good results, but not all of us are … [Read more...]

Reddit Marketing Guide to Driving Targeted Traffic

Since you’re reading this on the internet, I’m going to assume you know what Reddit is. Even if you’re not a dedicated redditor, you probably have a general idea of what the site is all about. (If you really don’t know anything about Reddit, it’s basically a gigantic online community made up of user-generated and user-curated content.) Reddit ranks within the top 25 most-visited websites in the … [Read more...]

How To Boost A Marketing Workflow Process That Will Reduce Work By 30-50%

Have you ever hit a snag as you manage projects? Maybe some details got missed. You had to work on something at the last minute. You have way too much on your plate. It felt like a fire drill. And it felt disorganized. But... what if you never had to feel that way again? Workflow process mapping for your marketing projects can help you: Reduce the amount of work within a project by 30-50%. (!!!) … [Read more...]

Your Ultimate Content Marketer’s Guide to Keyword Research

I am sure you've heard of the term "keyword research" before. Everyone is talking about it, yet it's often misunderstood. Keyword research is the process of finding words and phrases that best represent what your site does. Keyword research is heavily based on searching behavior: We research keywords that people tend to type in the search box. The main goal of keyword research is to get your pages … [Read more...]

How to Easily Leverage Your Content Marketing for Local SEO

People search for local businesses every day. They use relevant keywords with specific location names to find businesses close to them. In fact, Google has found that 76% of smartphone local searches end up with a store visit. If you want to bring people to your business, you need to try to attract local searchers. You need to get ahead of your competitors and make sure people find your business … [Read more...]

Here Are The 101 Catchy Blog Title Formulas That Will Boost Traffic By 438%

Do you like catchy blog titles like these? What 10 Studies Say About The Best Times To Post On Social Media How To Attract An Audience With The Best Blog Photography Tips (+128 Free Images) 21+ Easy Ways To Build An Email List That Will Skyrocket By 552% In 1 Year The 10-Minute, 10-Step Solution For The Best Blog Outline Data and psychology say you do. And so will your audience when you apply this … [Read more...]

How To Create A Killer Content Strategy For Your New Blog

Creating a solid content strategy for your new blog is such an important task. We all know how important these first impressions are. We stare at our beautiful blog that we have just setup with a blank expression, asking, "What should I write about?" You want to get traffic, you want to blow people away and you want to get people addicted to you. If you do all three of these from the word go, the … [Read more...]

How to Write Content That Search Engines And Humans Love

I’m a big fan of Google. That means that every single word that I write has the “mumbo jumbo” that appeals to search engines. In other words, each post that I write has at least some sort of keyword analysis to it. For example, this post itself is based around keywords like "how to write for search engines" and "content writing." But, that’s not all. I’ll let you in on a little secret. I’m a fan … [Read more...]

11 Books With a Wealth of Information for New Founders

{}What book/publication/resource has a wealth of information for new founders? The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most… Read more » (c) Article by Read entire story here. … [Read more...]