Study: Snapchat and Instagram are the worst for young people

A new study lends credence to what you’ve probably always suspected: social media is having a pretty negative effect on teenagers — Instagram and Snapchat being the worst culprits. The study, published today and called “Status of Mind,” was conducted by researchers for the Royal Society for Public Health in the UK. The researchers surveyed 1,479 British youths ages 14-24, asking them how they felt … [Read more...]

7 Social Media Metrics Marketers Should Track

Do you want to track the effectiveness of your social media marketing? Wondering which social media tactics are paying off? By defining and tracking a few key data points, you can determine whether your marketing is on target. In this article, you’ll discover seven social media metrics to help you gauge your marketing’s effectiveness. #1: This post 7 Social Media Metrics Marketers … [Read more...]

7 Tips for Increasing Social Media Engagement

This is a guest contribution from Kristie McCollum. When it comes to creating your social media strategy, it’s always good to keep things fresh and evolving. There are a few things you can do to keep your marketing content engaging even as trends change. Whether you are just starting a blog or have been blogging for years and traffic and engagement (or even sales) have reached a halt, it’s time … [Read more...]

The Shade Room is profitable and not interested in acquisition

Angelica Nwandu, creator of The Shade Room, joined our own Anthony Ha on the stage of TechCrunch Disrupt to discuss the growth of her Instagram-first gossip blog. Despite growing The Shade Room to 9.3 million Instagram followers and profitability, Nwandu says she has no interest in an acquisition. Nwandu attributes her success to meme culture — the ability for large groups to effect… … [Read more...]

8 Examples of Brands Using Instagram to Showcase Company Culture

{} In today’s business world, a strong company culture is no longer a “nice to have.” It’s a business imperative. In fact, according to Deloitte’s 2016 Global Human Capital Trends survey, 82% of respondents said they believe culture is a potential competitive advantage. “Few factors contribute more to business success than culture—the system of values, beliefs, and behaviors that shape how … [Read more...]

9 Tips for Fielding Customer Questions on Social Media

{}Customers approach a company through many different channels, including social media. This isn’t a bad thing, as social media carries the advantage of immediacy: Customers have questions, which you can respond to in real-time. Social media also carries the weight of audience, though: You’re effectively talking in a crowded room, and people are paying attention. So how should you … [Read more...]

How to Promote Your Blog Posts Using Social Media: A Guide for Marketers

Do you want more social traffic to your blog posts? Wondering how to tailor your blog post shares for each network? Properly sharing your blog posts via your social media channels will help deliver a steady stream of visitors to your blog. In this article, you’ll discover how to successfully cross-promote your blog posts on This post How to Promote Your Blog Posts Using Social Media: A Guide … [Read more...]

How To Upload a Photo to Instagram

{} You may already be an expert at snapping photos at meetings, conferences or other events with your smartphone and posting them to Instagram. With the Instagram app installed on your phone, there’s nothing to it really. But are you equally brilliant when trying to post older photos from your PC, logos from made on Photoshop or some other tool or product shots from your online store? Not so … [Read more...]

5 Helpful Tips to Inspire Employee Advocacy on Social Media

{} When it comes to building out your brand’s social media marketing strategy, one of your primary objectives is crafting a multi-channel amplification plan for sharing content that raises awareness, fosters engagement, and ultimately helps drive new leads. For many, this means mapping tactics and time to specific brand-owned social channels. But there may be one tactic and channel that’s missing … [Read more...]

How to Use GIFs on Twitter: A Step by Step Guide

{} Animated GIFs have most certainly become a massively popular form of communication and for good reasons. Here are just a few of them: GIFs tell stories better than standard still images GIFs will grab your user’s attention instantly, thus attracting more attention to your content GIFs will help you to engage their reactions and emotions more effectively Unlike long videos, GIFs get the … [Read more...]

How to Make an Animated GIF: A Guide for Marketers

Looking for a way to stand out on your social media channels? Have you thought about using animated GIFs? GIFs give marketers a quick, informative, or fun way to convey a message while grabbing an audience’s attention. In this article, you’ll discover how to make your own GIFs for social media. What Are GIFs Made Of? This post How to Make an Animated GIF: A Guide for Marketers first … [Read more...]

We Answer 5 Common Questions People Have About Social Media Marketing

{} Like brushing our teeth or brewing a morning cup of coffee, checking in on what’s happening within our social networks has become part of the daily routine for most of us. In fact, 30% of all time spent online is on social networks, according to GlobalWebIndex (GWI). As a result, social media has also become a routine marketing tactic for nearly every business, helping brands build awareness, … [Read more...]

How to Legally Use Images in Your Social Media Marketing

Do you share images in your social media marketing? Wondering if you’re violating copyright laws? With a bit of information, you can learn to protect yourself and your business from a copyright infringement lawsuit. In this article, you’ll discover five tips to help you use images correctly (and legally) on social media. #1: Understand Copyright Basics This post How to Legally Use … [Read more...]

15 Inspiring & Actionable Social Media Marketing Tips for the Modern Marketer

{} After years of using “fuzzy math” to calculate the value of social media marketing, marketers are being tasked with generating and showing true ROI. But the truth is, ROI isn’t always just about revenue. Depending on brand objectives, social media ROI could mean everything from awareness and social engagement to visitors to the company website from social media platforms. If you really want to … [Read more...]

Atlas of Reddit’s /r/place makes sense of beautiful chaos

Reddit’s massive /r/place art experiment remains one of the most remarkable collaborative endeavors I’ve ever seen on the internet. Screw you, museums: this is really modern art. It’s dizzying to look at it and try to make sense of the many, many, different references, pictures, flags, and symbols painted into /r/place. Luckily, an enterprising group of people put together an atlas. When Bryan … [Read more...]

Stop Delegating Social Media to Your Interns

{}You really don't want your social media manager to be just figuring it out along the way. Article by Entrepreneur. Read entire story here. … [Read more...]

The Greater Role of Social Media in Modern Day Marketing Campaigns

{}When it comes to successful business models, all companies agree upon the fact that opportunities needs to be taken when they present themselves, and top companies don’t let anything get… Read more » (c) Article by Read entire story here. … [Read more...]

How to Create a Social Media Marketing Content Plan in 7 Steps

Want to connect more with your target audience? Wondering how to deliver relevant social media content consistently? Planning your social media content delivery keeps your marketing on-message, making it more likely that you’ll reach your business goals. In this article, you’ll discover how to create a social media marketing content plan for your business. #1: This post How to Create a … [Read more...]

20 Awesome Healthcare Marketers to Follow on LinkedIn

{} Marketing is a challenging profession, full stop. But some flavors of marketing are trickier than others. Healthcare marketers have the same obstacles and issues other marketers do, and they have to contend with strict brand guidelines and stricter federal regulations. It’s like the old saying: “Ginger Rogers did everything Fred Astaire did, only backwards and in high heels.” These healthcare … [Read more...]

10 Tips for Making Your Small Business Stand Out on Social Media

{} Chances are, you use some type of social media or content strategy to market your small business. But since so many other businesses use those same platforms, you have to constantly find new ways to make your business stand out. For ideas and tips on using social media and content marketing for your small business, check out these tips from members of our small business community. Prepare and … [Read more...]

How to Conduct a Social Media Audit

Wondering if your social media marketing efforts are paying off? Want to better understand what’s working? A social media audit will help you analyze the impact of your social media tactics. In this article, you’ll discover how to perform an audit of your social media channels. What Is a Social Media Audit? When you conduct This post How to Conduct a Social Media Audit first appeared … [Read more...]

Boost Your Social Media Advertising Success with These 6 Pro Tips!

{} Social media has become an important and necessary tactic within the digital marketing strategies of companies large and small—and it’s not hard to see why. Social media is part of the fabric of our daily lives, which gives brands and marketers the opportunity to create important connections with their desired audience. But with nearly every brand using social media—as well as frequent tweaks … [Read more...]

Essential Search and Social Media Promotion Tips for News Content

{} Marketing and PR greatness must include equal parts intelligence, creativity and a focus on results. But there’s one more important ingredient necessary to help you stand out: enthusiasm. Serena Ehrlich from BusinessWire has all of these characteristics and at the Digital Summit LA conference, she shared a cornucopia of practical advice about media relations and promotion of news content with … [Read more...]

5 Ways to Improve Customer Retention With Social Media

Do you use social media to keep existing customers engaged with your business? Interested in effective ways to strengthen those relationships? Social media marketing can help deepen your connections with existing customers so they continue using your product or service. In this article, you’ll discover five ways to increase customer retention via social media. How This post 5 Ways to Improve … [Read more...]